Square Enix 2012 Annual Report Download - page 11

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The Digital Entertainment segment plans, develops,
distributes and operates digital entertainment content
primarily in the form of games. Digital entertainment content
is offered to meet customer lifestyles across a variety of
usage environments such as consumer game consoles
(including handheld game machines), personal computers
and mobile phones (including smartphones).
During the fiscal year ended March 31, 2012, the Group
released major titles on consumer game consoles (“FINAL
FANTASY XIII-2” [Japan, North America, Europe]; “DEUS EX:
HUMAN REVOLUTION” [North America, Europe, Japan]),
which favorably grew sales of packaged software. Regarding
content on platforms such as browser and smartphone, an
online simulation game called “SENGOKU IXA” in partnership
with Yahoo! Japan, launched in August 2010 continues to
post favorable results. Further, starting January 2012,
services for a Mobage-based social game called “FINAL
FANTASY BRIGADE” whose total registered users exceeded
2 million in March 2012 enjoys robust growth.
Net sales and operating income in the Digital
Entertainment segment totaled ¥71,871 million (an increase
of 11.9% from the prior fiscal year) and ¥12,602 million (an
increase of 11.7% from the prior fiscal year), respectively.
Digital Entertainment
Overview of Business Segments
©SQUARE ENIX CO., LTD. All Rights Reserved.
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©2010-2012 SQUARE ENIX CO., LTD.
All Rights Reserved.
©2011 SQUARE ENIX CO., LTD. All Rights Reserved.
CHARACTER DESIGN: TETSUYA NOMURA
©2011 SQUARE ENIX LTD. Published by Square Enix
Co., Ltd. All rights reserved.
©2011 SQUARE ENIX CO., LTD. All Rights Reserved.
CHARACTER DESIGN: TETSUYA NOMURA
©2010, 2011 SQUARE ENIX CO., LTD.
All Rights Reserved.
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