Rosetta Stone 2011 Annual Report Download - page 119

Table of Contents
ROSETTA STONE INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
16. SEGMENT INFORMATION (Continued)
Operating results by segment for the years ended December 31, 2011, 2010 and 2009, respectively were as follows (in thousands):
Years Ended December 31,
2011 2010 2009
Revenue:
Consumer $ 208,026 $ 204,263 $ 209,065
Institutional 60,423 54,605 43,206
Total Revenue $ 268,449 $ 258,868 $ 252,271
Segment contribution:
Consumer $ 69,857 $ 81,544 $ 96,859
Institutional 35,620 37,069 29,892
Total segment contribution 105,477 118,613 126,751
Unallocated expenses, net:
Amortization of acquired intangibles 36 3 —
Stock-based compensation 11,157 4,021 21,847
Unallocated cost of sales 22,337 12,130 9,115
Unallocated sales and marketing 25,822 18,795 13,871
Unallocated research and development 21,646 22,254 20,280
Unallocated general and administrative 52,886 48,513 41,106
Total unallocated expenses, net 133,884 105,716 106,219
Operating income (loss) (28,407) 12,897 20,532
Other income, net 439 (24) (85)
Income (loss) before provision for income taxes $ (27,968) $ 12,873 $ 20,447
Geographic Information
Revenue by major geographic region is based primarily upon the geographic location of the customers who purchase our products. The geographic
locations of distributors and resellers who purchase and resell our products may be different from the geographic locations of end customers.
The information below summarizes revenue from customers by geographic area for the years ended December 31, 2011, 2010 and 2009, respectively (in
thousands):
Years Ended December 31,
2011 2010 2009
United States $ 212,122 $ 212,629 $ 232,805
International 56,327 46,239 19,466
Total Revenue $ 268,449 $ 258,868 $ 252,271
F-38