Panera Bread 2009 Annual Report Download - page 58

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Company believes are considered appropriate. Based on the goodwill analysis performed as of September 30, 2009,
the first day of the Company’s fourth quarter of fiscal 2009, the outlined changes in the Company’s assumptions
would not affect the results of the impairment test, as all reporting units still had an excess of fair value over the
carrying value.
Other Intangible Assets
Other intangible assets consist primarily of the fair value of favorable lease agreements, re-acquired territory
rights, and trademarks. The Company amortizes the fair value of favorable lease agreements over the remaining
related lease terms at the time of the acquisition, which ranged from approximately 2 years to 17 years. The fair
value of re-acquired territory rights was based on the present value of bakery-cafe cash flow streams. The Company
amortizes the fair value of re-acquired territory rights over the average remaining useful life of at the time of the
acquisition, which ranged from approximately 13 years to 20 years. The fair value of trademarks is amortized over
their estimated useful life of 22 years.
The Company reviews intangible assets with finite lives for impairment when events or circumstances indicate
these assets might be impaired. The Company tests impairment using historical cash flows and other relevant facts
and circumstances as the primary basis for an estimate of future cash flows. As of December 29, 2009, no
impairment of intangible assets with finite lives had been recognized. There can be no assurance that future
intangible asset impairment tests will not result in a charge to earnings.
Impairment of Long-Lived Assets
The Company evaluates whether events and circumstances have occurred that indicate the remaining
estimated useful life of long-lived assets may warrant revision or that the remaining balance of an asset may
not be recoverable. When appropriate, the Company determines if there is impairment by comparing anticipated
undiscounted cash flows from the related long-lived assets of a bakery-cafe or fresh dough facility with their
respective carrying values. If impairment exists, the amount of impairment is determined by comparing anticipated
discounted cash flows from the related long-lived assets of a bakery-cafe or a fresh dough facility, which
approximates fair value, with their respective carrying values. In performing this analysis, management considers
such factors as current results, trends, future prospects, and other economic factors. The Company recognized an
impairment loss of $0.6 million during the fiscal year ended December 29, 2009 related to one underperforming
Company-owned bakery-cafe in the normal course of business. The Company recognized an impairment loss of
$0.1 million during the fiscal year ended December 25, 2007 related to one underperforming Company-owned
bakery-cafe in the normal course of business. These losses were recorded in other operating expenses in the
Consolidated Statements of Operations. No impairment of long-lived assets was recorded during the fiscal year
ended December 30, 2008.
Self-Insurance Reserves
The Company is self-insured for a significant portion of its workers’ compensation, group health, and general,
auto, and property liability insurance with varying deductibles of as much as $0.5 million of individual claims,
depending on the type of claim. The Company also purchases aggregate stop-loss and/or layers of loss insurance in
many categories of loss. The Company utilizes third party actuarial experts’ estimates of expected losses based on
statistical analyses of historical industry data, as well as its own estimates based on the Company’s actual historical
data to determine required self-insurance reserves. The assumptions are closely reviewed, monitored, and adjusted
when warranted by changing circumstances. The estimated accruals for these liabilities could be affected if actual
experience related to the number of claims and cost per claim differs from these assumptions and historical trends.
Based on information known at December 29, 2009, the Company believes it has provided adequate reserves for its
self-insurance exposure. As of December 29, 2009 and December 30, 2008, self-insurance reserves were
$15.9 million and $12.1 million, respectively, and were included in accrued expenses in the Consolidated Balance
52
PANERA BREAD COMPANY
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)