Panera Bread 2006 Annual Report Download - page 75

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COMPARISON OF CUMULATIVE TOTAL RETURN
(Assumes $100 Investment on December 29, 2001)
The following graph and chart compares the cumulative annual stockholder return on our Class A Common Stock over the period
commencing December 29, 2001, and continuing through December 26, 2006, to that of the total return index for The Nasdaq Stock
Market Index and the Standard & Poor’s MidCap Restaurants Index, assuming an investment of $100 on December 29, 2001. In
calculating total annual stockholder return, reinvestment of dividends, if any, is assumed. The indices are included for comparative
purposes only. They do not necessarily reflect management’s opinion that such indices are an appropriate measure of the relative
performance of our Class A Common Stock and are not intended to forecast or be indicative of future performance of the Class A
Common Stock. This graph is not “soliciting material,” is not deemed filed with the Securities and Exchange Commission and is not
to be incorporated by reference in any of our filings under the Securities Act of 1933, as amended, or the Securities Exchange Act of
1934, as amended, whether made before or after the date hereof and irrespective of any general incorporation language in any such
filing. We obtained information used on the graph from Research Data Group, Inc., a source we believe to be reliable, but we disclaim
any responsibility for any errors or omissions in such information.
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Panera Bread Company, The NASDAQ Composite Index
And The S & P MidCap Restaurants Index
$0
$50
$100
$150
$200
$250
$300
12/01 12/02 12/03 12/04 12/05 12/06
Panera Bread Company NASDAQ Composite S & P MidCap Restaurants
* $100 invested on December 29, 2001 in stock or on December 31, 2001 in index-including reinvestment of
dividends. Indexes calculated on month-end basis.
12/29/01 12/28/02 12/27/03 12/25/04 12/27/05 12/26/06
PANERA BREAD COMPANY $ 100.00 $ 131.14 $ 146.70 $ 147.56 $ 249.25 $ 206.02
NASDAQ STOCK MARKET (U.S.) $ 100.00 $ 69.66 $ 99.71 $ 113.79 $ 114.47 $ 124.20
S&P MIDCAP RESTAURANTS $ 100.00 $ 101.29 $ 131.39 $ 135.14 $ 132.71 $ 138.42
For the S&P Midcap Restaurants Index and the Nasdaq Stock Market Index, the total return to stockholders is based on the values
of such indices as of the last trading day of the relevant calendar year, which may be different from the end of our fiscal year.