Nissan 2007 Annual Report Download - page 39

Nissan Annual Report 2006-2007 37
Based on the risk factors for each category, our cars
activate the optimal barrier and support functions to
avoid the risk at hand. The fruits of our development
in this area include “world’s first” technologies such
as the Distance Control Assist System, Lane-
Departure Prevention, and Around View Monitor, all
of which we’ll be introducing during fiscal 2007.
Nissan is actively engaged in a wide range of
initiatives to realize a safe driving environment, and
we intend to widen our use of technology to address
the hazards of driving while drunk. The severity of
accidents caused by drunk driving has been
increasing year after year, and naturally that attracts
a great deal of public attention. Nissan is committed
to preventing drunk driving both through technology
and by educating drivers to the dangers of drinking
and driving.
For example, we are carrying out trials of alcohol
interlock equipment in collaboration with the local
government. This system prevents the engine from
starting when a sensor that analyzes the breath
indicates that the driver is drunk. The updated
CARWINGS navigation systems will also display a
drunk-driving alert when the ignition is turned on to
remind the driver of the hazards of driving while
intoxicated by saying “Do not drive after drinking!”
Dynamic performance and life on board
The third of our four key areas is dynamic
performance. We want every Nissan customer to
sense this phenomenon within thirty meters of
putting the car in gear. We expect our customers to
sense that dynamic performance, particularly in the
following four scenarios: high quality when pulling
away, a feeling of security while driving at higher
speeds, an overall sensation of car and driver as one,
and a feeling of exhilaration during acceleration. To
achieve this state, we are continuously refining our
powertrain and suspension technologies.
The last facet, “life on board,” is a concept that
relates to the total car experience. We are working
constantly to perfect a luxurious interior with a
cockpit that makes both inhabiting and driving a car
comfortable, effortless and intuitive.
The Alliance advantage
Our Alliance with Renault continues to work for us in
many ways at the R&D stage. More and more of
Nissan and Renault’s total production is now covered
by common platforms, a trend that will continue. By
using the same powertrains, engines and
transmissions, we also avoid duplicating product
development and parts manufacture.
Seamless driving pleasure is what R&D can
provide to Nissan customers. We remain committed
to creating more value for our customers through
developments in the four technological areas
mentioned, and we believe this will in turn create
greater value for our shareholders.
INVESTMENT FOR THE FUTURE »
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