Nissan 2007 Annual Report Download - page 29

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Nissan Annual Report 2006-2007 27
Through the Alliance with Renault, we have
secured high quality diesel engines that have
allowed us to be very competitive and follow the
growing diesel trend in Europe. That’s very
noticeable in the case of the Qashqai, which we offer
with either a 1.5 dCi diesel or the fantastic 2.0-liter
with 150 horsepower.
We’re launching the X-TRAIL in most markets
around September. The initial press is very positive.
The car is regarded as an evolution on the outside but
a revolution inside—almost 50 percent more trunk
space and a big increase in the perceived quality.
In fiscal 2007, we aim to grow both profit and
volume—something we have not done since the
formation of the Alliance.
Much of that growth is linked to the launch of the
Qashqai. Our brand is still relatively weak in Europe;
our image attributes are predominantly the traditional
rational ones of value for money and reliability, and
we haven’t achieved a significant breakthrough in the
more “emotional” attributes. We plan to capitalize on
cars with a point of difference, like the Qashqai,
using their road presence to alter people’s
perception of Nissan. The Qashqai is already picking
up awards. For instance, it recently scored the
maximum five stars in the European New Car
Assessment Programme (Euro NCAP) adult
occupant safety test.
New X-TRAIL Navara Infiniti FX launch in Russia
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