Mazda 2015 Annual Report Download - page 9

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With a full lineup of SKYACTIV-equipped models, we
are aiming for a solid 11% increase in sales volume over
the three-year period. At the same time, we will work to
raise profit while maintaining disciplined investment
for growth in order to enhance our product strength by
incorporating the latest functions, and we will develop
next-generation technologies with a focus on the envi-
ronment and safety. We will not simply work to expand
the size of our business but rather strive to enhance
brand value through qualitative growth of the business
in each area of products, sales, production, and finance.
As we strengthen our financial base, we will also strive
for steady improvement in shareholder returns.
(Please refer to page 10 of the “Special Feature” for more infor-
mation on Structural Reform Stage 2.)
Agreement with Toyota
In May 2015, Mazda and Toyota concluded a basic
agreement to build a mutually beneficial long-term
partnership that will leverage the resources of both
companies to complement and enhance each other’s
products and technologies.
Currently, a joint committee has commenced studies
into specific operational tie-ups to utilize each compa-
ny’s strengths, beginning with the areas of environmen-
tal technologies and the latest safety technologies.
Mazda and Toyota have already established tie-ups
whereby Toyota licenses hybrid technologies to Mazda,
and Mazda produces compact cars for Toyota at its
new plant in Mexico. However this collaboration will go
beyond the framework of these existing tie-ups, with the
aim of mutual cooperation over the medium-to-long
term to “create a whole new set of values for cars.”
By providing uniquely Mazda value, we will continue
to pursue brand value management with the aim of cre-
ating strong, special bonds with customers and being
the brand that is repeatedly chosen by customers.
As an automobile manufacturer, we consider it im-
portant to contribute to a sustainable society with the
products we provide and through technical innovation.
The Mazda Group is employing its comprehensive
strengths to enhance corporate value by building up its
corporate governance structure to be a company that is
trusted by shareholders, investors, and all stakeholders.
I ask for the continued support of our shareholders
and investors going forward.
August 2015
Message from President and CEO: To Shareholders and Investors
Masamichi Kogai
Representative Director,
President and CEO
Basic agreement on business alliance
Global sales volume
1.397 million units 1.65
million units
Operating income ratio
6.7% 7% or more
Equity ratio
35.2% 45% or more
Dividend payout ratio
3.8% 20% or more
March 2019 Financial Target
Result for March 2015 fiscal year Target for March 2019 fiscal year
Foreign exchange rate assumptions: ¥120 / USD, ¥130 / euro
Mazda Annual Report 2015
07
Message from Management
CONTENTS
Foundations Underpinning
Sustainable Growth
Growth Strategy
Introduction
Review of Operations
Corporate Data