Mazda 2015 Annual Report Download - page 3

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Breathing Life into the Car.
That’s Mazda’s Design Philosophy.
A car isn’t simply a mass of metal. Mazda believes it’s more like a living creature.
Creating an emotional bond between a driver and a car is comparable with the relationship between a horse and a rider.
That’s the ultimate goal of Mazda’s KODO—“Soul of Motion” design.
what ' s M{zd{ Design
Introduction
01 Mazda Annual Report 2015
Message from Management
Growth Strategy
Review of Operations
Foundations Underpinning
Sustainable Growth
Corporate Data
CONTENTS