Mazda 2015 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2015 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 66

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66

Mazda will further strengthen sales by emphasizing the
cutting-edge technological performance of systems such as our
i-ACTIVSENSE advanced safety technologies and i-ACTIV AWD
new-generation all-wheel-drive system.
The global rollout of our right-price sales policy is produc-
ing results. By fully conveying our product and brand value to
customers and selling without relying on incentives, we intend
to raise transaction prices and improve residual value.
Our brand campaign features the slogans “Be a driver”
in Japan and “Driving Matters” in the United States. We will
continue to reinforce our communications strategy through
promotional activities that emphasize the appeal of Mazda’s
brand value.
Moreover, we are creating new-generation showrooms and
renovating showrooms globally to express the Mazda brand.
By putting the attractiveness of Mazda cars on full display, we
convey and allow customers to experience first-hand the
appeal of the Mazda brand.
We are also pursuing reforms at the sales frontline through
enhanced customer service and by focusing on ways to
improve customers’ brand experience, with the aim of further
increasing brand value.
Accelerate cost improvements through global deploy-
ment of Monotsukuri Innovation
Pursue maximum production efficiency and full capacity
utilization at major production sites to support growth
To date, Monotsukuri Innovation has yielded significant results
at our domestic production sites (our “mother plants”), and
going forward we will expand this to include overseas produc-
tion sites and our supply chain to achieve high-quality, highly
efficient, and flexible production and improve the cost struc-
ture on a global basis.
To support our sales plan of 1.65 million units in the March
2019 fiscal year, we intend to increase production 11% com-
pared with the March 2016 fiscal year. We intend to meet future
growth in sales volume by increasing overseas production
while maintaining high utilization levels at our domestic plants.
We are focusing in particular on raising production efficiency
at our Mexico plant to the same level as in Japan.
Global Production,
Cost Improvements
New-generation showroom: Kanto Mazda’s Meguro Himonya
“Be a driver”
“Driving Matters”
Global rollout of Monotsukuri Innovation
and expansion to global supply chain
Structural Reform Stage 2
SPECIAL FEATURE
Mazda Annual Report 2015
12
Growth Strategy
CONTENTS
Foundations Underpinning
Sustainable Growth
Introduction
Review of Operations
Corporate Data
Message from Management