Mazda 2015 Annual Report Download - page 26

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Help protect passengers and
pedestrians in the event of
an accident
Provide hazard alerts to help the
driver avoid dangers and recover
the safe operation of the vehicle
Maximize the range of conditions
in which the driver can drive
safely and comfortably
Injury
reduction
Accident
reduction
What Mazda’s safety technologies aim to provide
Help avoid or reduce the severity
of an accident when the driver
alone cannot safely operate
the vehicle
Safety Technologies
Mazda’s safety philosophy, which guides the research and development of safety technologies,
is based on understanding, respecting, and trusting the driver.
To drive safely, it is essential to recognize potential hazards, exercise good judgment, and operate the vehicle in an appropri-
ate fashion. Mazda aims to support these essential functions so drivers can drive safely and with peace of mind, despite
changing driving conditions. So Mazda offers a range of technologies that help to prevent or reduce the damage resulting
from an accident.
Mazda’s i-ACTIVSENSE is an umbrella term covering a series of advanced safety technolo-
gies that make use of detection devices, such as milliwave radars and cameras. They include
active safety technologies that support safe driving by helping the driver to recognize
potential hazards as well as pre-crash safety technologies that help to avert collisions or
reduce their severity in situations where they cannot be avoided.
Mazda’s objective for safety performance
Mazda’s Approach to Safety Technologies — Supporting the Driver
Mazda Proactive Safety
¡-ACTIVSENSE
• Blind Spot Monitoring (BSM)
• Rear Cross-Traffic Alert (RCTA)
• Driver Attention Alert (DAA)
• Adaptive Front-Lighting System (AFS)
• High-Beam Control System (HBC)
• Adaptive LED Headlights (ALH)
• Forward Obstruction Warning (FOW)
• Lane Departure Warning System (LDWS)
• Lane-Keep Assist System (LAS)
• Mazda Radar Cruise Control (MRCC)
• Smart Brake Support (SBS)
• Smart City Brake Support (SCBS)
• Acceleration Control for Automatic Transmission
Active Safety Technologies
(Helping prevent accidents from occurring)
Pre-Crash Safety Technologies
(Reducing the risk of accidents)
MRCC
BSM
SCBS
FOW
RCTA
Acceleration Control for Automatic Transmission
SBS
HBC
DAA
LAS
LDWS
CHECK
“Adaptive LED Headlights,” a New-Generation Headlamp Technology,
Recognized at Ninth Kids Design Awards
“Adaptive LED Headlights” are a new-generation headlamp system that is being used on the Mazda CX-5 and
the Mazda6. This system received an award at the Ninth Kids Design Awards (safe, secure design from the view-
point of children, general division). This marks the second consecutive year in which Mazda
automotive technology was recognized at these awards.
“Adaptive LED Headlights” were developed with the objective of providing a field of vi-
sion environment that enables drivers to travel in a safe and secure manner even at night.
With glare-free high beams and wide light distribution low beams, these headlights make it
easier to visually confirm children who are crossing the street or are on the shoulder of the
road. This technology, which is based on the approach of “MAZDA TECHNOLOGY FOR KIDS
developed from the viewpoint of children,” was recognized at the awards.
ALH
●
●
Mazda Annual Report 2015
24
Foundations Underpinning
Sustainable Growth
CONTENTS
Growth Strategy
Message from Management
Corporate Data
Introduction
Review of Operations
Please refer to Mazda’s website for detailed
explanations of each technology:
htwww2.mazda.com/en/technology/
safety/i-activsense/