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Environment
Environment
Safety
Safety
Long-Term Vision for Technology Development
As vehicle ownership continues to expand
around the world, automobile manufacturers
must redouble their efforts to achieve cleaner
exhaust emissions, improve fuel economy in
order to cut CO2 emissions, and help reduce
the world’s dependence on increasingly scarce
fossil fuels. Mazda considers it necessary to
develop a multi-solution approach to automo-
bile-related environmental issues that takes
into account various factors, such as regional
characteristics, vehicle characteristics, and
types of fuel.
Based on the Sustainable Zoom-Zoom
long-term vision for technology, Mazda
cuts CO2 emissions through improved fuel
economy and provides all customers who
purchase Mazda vehicles with driving
pleasure and outstanding environmental
performance. In April 2015, Mazda has set
a goal of raising the average fuel economy
of Mazda vehicles sold worldwide by 2020
by 50% compared with 2008 levels.
In March 2007, Mazda announced its long-term vision for technology development: “Sustainable
Zoom-Zoom.” The basic policy of the vision is to “provide all customers who purchase Mazda
vehicles with driving pleasure as well as outstanding environmental and safety performance.”
This vision commits Mazda to making vehicles that always excite and that embody a “Zoom-Zoom”
feeling, meaning they look inviting to drive, are fun to drive, and make you want to drive them
again, helping to achieve an exciting, sustainable future for vehicles, people, and the Earth.
Provide All Customers who Purchase Mazda Vehicles with Driving
Pleasure as well as Outstanding Environmental and Safety Performance.
“Sustainable Zoom-Zoom” Basic Approach to the Environment
Improving the Fuel Economy of Mazda Vehicles 50% by 2020
Zoom-Zoom Tree
The “Zoom-Zoom Tree” embodies the “Zoom-Zoom” concept and its spread throughout society. The tree
absorbs the ONE MAZDA* corporate culture as nutrients through firmly planted roots. As it continues to
grow, the left branch represents the environment, the right branch represents safety, and the treetop
embodies the “Zoom-Zoom” concept.
* One of the seven principles of the Mazda Way. The Mazda Way is a fundamental approach to work that is shared and valued by everyone
in the Mazda Group.
Average fuel economy for all cars
2008 2015 2020
Drastically improve fuel
economy by combining ultimate
combustion and electrification
technology
Plan to raise average
fuel economy globally
Approx.
30%
Plan to raise average
fuel economy globally
Approx.
50%
GEN1
GEN2
1970 2000 2030
CO2
Mazda Annual Report 2015
21
Foundations Underpinning
Sustainable Growth
CONTENTS
Growth Strategy
Message from Management
Corporate Data
Introduction
Review of Operations