Mazda 2015 Annual Report Download - page 27

Performance Improve Cost / Efficiency
R&D Efficiency 30% or more
Investment in
Production
Facilities
SKYACTIV-G/D 70% or more
Vehicle 20% or more
Cost
Improvement
Vehicle (excluding
additional equipment)
100kg or more weight reduction (equivalent to
5% fuel economy improvement)
20% or more ¬ 30%
(target)
SKYACTIV-D 20% better fuel economy, Euro6 compliance Better than previous engine
SKYACTIV-G 15% better fuel economy and torque, possible to
comply with Euro6
Better than previous direct-
injection engine
SKYACTIV-DRIVE 4%–7% better fuel economy, direct feeling
improvement
Same as previous
transmission
Monotsukuri Innovation
Dramatically improving development and
manufacturing costs
Through Monotsukuri Innovation, our new products
since the CX-5 and SKYACTIV TECHNOLOGY have
achieved improved efficiency in both product devel-
opment and manufacturing facility investment as
well as significant improvements in vehicle costs. For
the new products we plan to introduce in the years
to come, we will maintain and improve quality and
accelerate cost improvements.
Expanding the number of models and parts to
accurately meet increasingly diverse custom-
er needs reduces productivity and increases
costs. However, compromising on a product’s
attractiveness or cost will result in lost com-
petitiveness. It is necessary to achieve the two
apparently contradictory objectives of optimal-
ly and accurately addressing customer needs,
and utilizing mass production to reduce costs
and offer products at a competitive price.
Looking five to 10 years into the future, we
have implemented Monotsukuri Innovation
for efficiently developing and manufacturing
products, making possible common develop-
ment methods and manufacturing processes
by using integrated planning for models to be
introduced in the future, spanning market
segments and model classes. We are aiming
to raise operational efficiency through inte-
grated development planning using common
platforms and architectures, while at the
same time building a flexible production
process that can handle changes in volumes
and can quickly introduce new models with a
minimum of investment.
Achieving diversity to
meet various customer
needs while reducing costs
Aims of and Thinking behind Monotsukuri Innovation
Improvements through Monotsukuri Innovation
AFTER: Total Optimization
Engine series
Transmissions
Body series
Chassis series
Other components
One R&D / production concept
for all car lines
Pursue scale merits for
entire lineup
Integrated Planning: Looking at trends 5 to 10 years ahead
SUV
C/D
C
B
BEFORE: Separate Optimization
C
Production
R&D
B
Production
R&D
C/D
Production
R&D
SUV
Production
R&D
Optimized structure of each function are shared across all car lines.
Laterally spread these to each car line.
CHECK
Integrated Planning / Common Architecture
SUV
C/D
C
B
Monotsukuri Innovation
Common
Architecture
Concept
Integrated Planning
Flexible Production
Concept
Production Development
Support joint
production
methods that
create economies
of scale
• Common use of
platforms, parts,
and systems with
integrated planning
• Design that
considers
production lines
• More efficient production of
various competitive models
Performance
target
Cost target
Improve
performance
Cost
improvement
Balance conflicting cost improvement
with improved performance through
Monotsukuri Innovation
Target
Previous
Position
Support production of many
competitive products
Mazda Annual Report 2015
25
Foundations Underpinning
Sustainable Growth
CONTENTS
Growth Strategy
Message from Management
Corporate Data
Introduction
Review of Operations