Mazda 2010 Annual Report Download - page 19

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17
                      
 
       

        


      



       

     

       
       



       
     


      






       


      

             



        



             
             


Monotsukuri Innovation
2
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Greater Efciency through Monotsukuri Innovation


Diversifying customer needs
Need to produce and develop
various competitive models
Industry reorganization and
sudden changes in demand
Increased efciency and exibility
in production and development
Steady Progress in Monotsukuri
Innovation Activities
Increased development efciency and saved
investment





Raising performance while improving costs














