Macy's 2015 Annual Report Download - page 2

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Macy’s, Inc. is one of the nation’s premier omnichannel retailers, with fiscal 2015 sales of
$27.1 billion. As of March 31, 2016, the company operates about 870 stores in 45 states, the
District of Columbia, Guam and Puerto Rico under the names of Macy’s, Macy’s Backstage,
Bloomingdale’s, Bloomingdale’s Outlet and Bluemercury, as well as the macys.com,
bloomingdales.com and bluemercury.com websites. Bloomingdale’s in Dubai is operated
by Al Tayer Group LLC under a license agreement.
Bluemercury joined Macy’s, Inc. through acquisition in March 2015. With about 80 specialty stores in 19 states and online
at bluemercury.com, Bluemercury was founded in 1999 and is widely recognized as the nation’s largest and fastest-growing
luxury beauty products and spa retail chain. Bluemercury offers a unique shopping experience where clients receive
unparalleled technical product knowledge, expert advice and friendly service. In addition to skincare, makeup, haircare and
fragrance products, clients can be pampered by skincare experts in Bluemercury spas. The spas are home to the ultimate
results-oriented treatments, including world-renowned oxygen facials, glycolic peels, waxing and microdermabrasion.
Bluemercury shops also operate inside four Macy’s stores.
Bloomingdale’s, America’s only nationwide, full-
line, upscale department store, is recognized for its
originality, innovation and fashion leadership. It is a
modern, contemporary and “of the moment” brand.
Bloomingdale’s truly is “Like no other store in the world.”
In fact, Bloomingdale’s is a leading attraction for visitors
and tourists coming to the United States from around the
globe. This brand includes 38 stores, bloomingdales.com
and 16 Bloomingdale’s Outlet locations. Bloomingdale’s
operates in Dubai, United Arab Emirates, under a license
agreement with Al Tayer Insignia, a company of Al Tayer
Group LLC.
FOCUSING ON AN UPSCALE NICHE
Bloomingdale’s separates itself from the mainstream
and is reinforcing its position as an authority for upscale,
contemporary fashion. Customers are attracted by
the latest styles from the hottest brands, such as
Burberry, Chanel, Christian Dior, David Yurman, Frame,
Gucci, Jimmy Choo, John Varvatos, Louis Vuitton, Maje,
N Nicholas, Sandro, SJP Collection, T by Alexander Wang
and Tory Burch. Bloomingdale’s shoppers have come to
expect and savor variety – the newest looks from
established brands, as well as unique products from
rising young designers.
Supporting these fashion brands are exceptional
customer amenities – international visitors centers,
personal shoppers, outstanding fitting rooms and
lounges – elegant events and personalized, attentive
service that strengthen customer relationships and
build loyalty.
Macy’s, established in 1858, is an iconic retailing brand
with about 730 stores operating coast-to-coast, online at
macys.com and a Macy’s shopping app for mobile devices.
Macy’s offers powerful assortments and the best brands,
tailored to each and every customer with obvious value,
engaging service and unforgettable moments. In 2015,
the company opened six pilot Macy’s Backstage off-price
stores in the New York City area.
CELEBRATING THE MAGIC OF MACY’S
Clearly, Macy’s is distinctly different from other major
retailers. We sell the most-wanted brands such as Calvin
Klein, Charter Club, Estée Lauder, I.N.C, Michael Kors,
Ralph Lauren, Sean John, Style&Co.,Thalía Sodi and
Tommy Hilfiger. Macy’s embraces customers and strives
to provide an experience that transcends ordinary
shopping. Our DNA includes special events that are
magical – the Macy’s Thanksgiving Day Parade, Fourth
of July Fireworks, flower shows, fashion extravaganzas,
celebrity appearances, cooking demonstrations and
holiday traditions ranging from the arrival of Santa Claus
to tree lightings and animated window displays. Beyond
fantastic events, Macy’s is delivering magical moments
every day. We surprise and delight customers with unique
and interesting fashion merchandise – including exclusive
brands that our customers won’t find elsewhere. We
engage customers in stores, online and via mobile devices
by offering special experiences, as well as advice and
options that bring fashion ideas to life. Our associates take
the extra step to help a customer in need. It’s all part of
the excitement that we’ve been creating for 157 years.