Macy's 2013 Annual Report Download - page 2

Macy’s, established in 1858, is an iconic retailing brand with about 800 stores
operating coast-to-coast, online at macys.com and a Macy’s shopping app
for mobile devices. Macy’s offers powerful assortments and the best brands,
tailored to each and every customer with obvious value, engaging service
and unforgettable moments.
CELEBRATING THE MAGIC OF MACY’S
Clearly, Macy’s is distinctly different from other major retailers. Macy’s embraces
customers and strives to provide an experience that transcends ordinary
shopping. Our DNA includes special events that are magical – the Macy’s
Thanksgiving Day Parade, Fourth of July Fireworks, flower shows, fashion
extravaganzas, celebrity appearances, cooking demonstrations and holiday
traditions ranging from the arrival of Santa Claus to tree lightings and animated
window displays. Beyond fantastic events, Macy’s is delivering magical moments
every day. We surprise and delight customers with unique and interesting
fashion merchandise – including exclusive brands that our customers won’t find
elsewhere. We engage customers in stores, online and via mobile devices by
offering special experiences, as well as advice and options that bring fashion
ideas to life. Our looks set the tone in style magazines, videos, TV shows, movies,
blogs and websites. Our associates take the extra step to help a customer in
need. Every year, we receive tens of thousands of messages complimenting
our people and saluting the shopping experience at Macy’s. It’s all part of the
excitement that we’ve been creating for 155 years.
GROWING THROUGH LOCALIZATION, OMNICHANNEL
Localization and omnichannel integration are key components of Macy’s strategic
formula for continued growth and success as we redefine the customers’
shopping experience. Through My Macy’s, we have invested in talent,
technology and marketing that allow us to ensure that each and every Macy’s
store is “just right” for the customer who shops in that location. We have
provided for more local decision-making in every Macy’s community. The Macy’s
experience is delivered in stores, online and mobile devices, and we have
developed systems and processes to access Macy’s vast inventory in stores and
fulfillment centers across the country to fulfill the needs of each customer no
matter where he or she is located.
Bloomingdale’s, America’s only nationwide, full-line, upscale department store, is
recognized for its originality, innovation and fashion leadership. It truly is “Like no
other store in the world.” In fact, Bloomingdale’s is a leading attraction for visitors
and tourists coming to the United States from around the globe. This brand
includes 37 stores, bloomingdales.com and 13 Bloomingdale’s Outlet locations.
Bloomingdale’s operates in Dubai, United Arab Emirates, under a license
agreement with Al Tayer Insignia, a company of Al Tayer Group LLC.
FOCUSING ON AN UPSCALE NICHE
Bloomingdale’s separates itself from the mainstream and is reinforcing its position
as an authority for upscale, contemporary fashion. Customers are attracted by the
latest styles from the hottest brands, such as Armani, Burberry, Chanel, Christian
Dior, David Yurman, Gucci, Jimmy Choo, John Varvatos, Louis Vuitton, Maje,
Miu Miu, Prada, Sandro, Theory and Tory Burch. Bloomingdale’s shoppers have
come to expect and savor variety – the newest looks from established brands,
as well as unique products from rising young designers.
Supporting these fashion brands are exceptional customer amenities –
international visitors’ centers, personal shoppers, outstanding fitting rooms and
lounges – elegant events and personalized, attentive service that strengthen
customer relationships and build loyalty.
MACY’S INC. ISONEOFTHENATION’S
PREMIEROMNICHANNELRETAILERS WITH
FISCAL  SALESOF . BILLION.
THECOMPANYOPERATES
THEMACY’SANDBLOOMINGDALE’S
BRANDSWITHABOUT  STORESIN
 STATES THEDISTRICTOFCOLUMBIA
GUAMANDPUERTORICOUNDER
THENAMESOFMACY’SAND
BLOOMINGDALE’S THEMACYS.COM
ANDBLOOMINGDALES.COMWEBSITES
AND  BLOOMINGDALE’SOUTLET
STORES. BLOOMINGDALE’SINDUBAI
ISOPERATEDBYALTAYERGROUPLLC
UNDERA LICENSEAGREEMENT.