Hasbro 2009 Annual Report Download - page 6

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BRIAN GOLDNER
President and Chief Executive O cer
ALFRED J. VERRECCHIA
Chairman of the Board
to go with a joint venture. We know that Discovery is the perfect partner for Hasbro as we look to
maximize our vast potential in television and online.
In 2009, our television investment impacted our earnings in the amount of $0.12 per diluted share.
We anticipate further dilution in 2010, but believe that by 2011, our television investment will become
accretive as the revenues generated from our television initiatives o set our costs.
In motion pictures, with our studio partner, Paramount, achieving more than $1.1 billion in gross box
o ce revenues between Transformers: Revenge of the Fallen and G.I. Joe: The Rise of Cobra and
Hasbro generating strong product and licensing revenues in 2009, we are working with Paramount on
TRANSFORMERS 3 and G.I. JOE 2.
We announced the fi rst two movies under our partnership with Universal Studios, BATTLESHIP and
STRETCH ARMSTRONG, both scheduled for release in 2012. We also added Sony as a studio partner
as we reached an agreement to develop RISK as a major motion picture. Finally, we have tremendous
talent working on a number of other potential fi lms based on Hasbro brands including MONOPOLY,
CANDY LAND, CLUE and OUIJA.
BOARD OF DIRECTORS
In 2010, two long-standing board members, E. Gordon Gee and Paula Stern, will be retiring from
Hasbro’s Board of Directors. Our Company and its leadership have benefi ted from both Gordon’s and
Paula’s expertise and counsel over the years and we thank them for their contributions to our success.
CREATING SHAREHOLDER VALUE
As we look back over the past 12 months, we focused on our strategy, while continuing to invest in our
business and developing the tools we need to be successful in the years to come. It required every
member of the Hasbro team to perform at a high level and they did.
As we go forward into 2010 and beyond, the strength of our brands, the growth of our business globally,
including emerging markets, and a commitment to our strategy of creating fully immersive brand
experiences will continue unlocking the potential of our brands and enable our consumers to enjoy our
brands anytime and anywhere, while creating long-term value for our shareholders.