Hasbro 2009 Annual Report Download - page 23

third-party manufacturers located principally in the Far East, to produce the majority of our products, and we
have a manufacturing facility in Ireland. These sales and manufacturing operations, including operations in
emerging markets that we have entered, may enter, or may increase our presence in, are subject to the risks
associated with international operations, including:
• Currency conversion risks and currency fluctuations;
• Limitations, including taxes, on the repatriation of earnings;
• Political instability, civil unrest and economic instability;
• Greater difficulty enforcing intellectual property rights and weaker laws protecting such rights;
• Complications in complying with different laws in varying jurisdictions and changes in governmental
policies;
• Natural disasters and the greater difficulty and expense in recovering therefrom;
• Difficulties in moving materials and products from one country to another, including port congestion,
strikes and other transportation delays and interruptions;
• Changes in international labor costs and other costs of doing business internationally; and
• The imposition of tariffs.
Because of the importance of our international sales and international sourcing of manufacturing to our
business, our financial condition and results of operations could be significantly harmed if any of the risks
described above were to occur.
If the exchange rate between the United States dollar and a local currency for an international market in
which we have significant sales or operations changes, our financial results, reported in U.S. dollars, may be
meaningfully impacted even if our business in the local currency is not significantly affected. As an example,
if the dollar appreciates 10% relative to a local currency for an international market in which we had
$200 million of net sales, the dollar value of those sales, as they are translated into U.S. dollars, would
decrease by $20 million in our consolidated financial results. As such, we would recognize a $20 million
decrease in our net revenues, even if the actual level of sales in the foreign market had not changed. Similarly,
our expenses in foreign markets can be significantly impacted, in U.S. dollar terms, by exchange rates,
meaning the profitability of our business in U.S. dollar terms can be significantly harmed by exchange rate
movements.
The concentration of our retail customer base means that economic difficulties or changes in the
purchasing policies of our major customers could have a significant impact on us.
We depend upon a relatively small retail customer base to sell the majority of our products. For the fiscal
year ended December 27, 2009, Wal-Mart Stores, Inc., Target Corporation, and Toys “R” Us, Inc., accounted
for approximately 25%, 13% and 11%, respectively, of our consolidated net revenues and our five largest
customers, including Wal-Mart, Target and Toys “R” Us, in the aggregate accounted for approximately 54% of
our consolidated net revenues. In the U.S. and Canada segment, approximately 74% of the net revenues of the
segment were derived from our top three customers. While the consolidation of our customer base may
provide certain benefits to us, such as potentially more efficient product distribution and other decreased costs
of sales and distribution, this consolidation also means that if one or more of our major customers were to
experience difficulties in fulfilling their obligations to us, cease doing business with us, significantly reduce
the amount of their purchases from us or return substantial amounts of our products, it could significantly
harm our sales, profitability and financial condition. Increased concentration among our customers could also
negatively impact our ability to negotiate higher sales prices for our products and could result in lower gross
margins than would otherwise be obtained if there were less consolidation among our customers. In addition,
the bankruptcy or other lack of success of one or more of our significant retail customers could negatively
impact our revenues and result in higher bad debt expense.
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