Harley Davidson 2015 Annual Report Download - page 33

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33
Motorcycles and Related Products Segment
Motorcycle Unit Shipments
The following table includes wholesale motorcycle unit shipments for the Motorcycles & Related Products segment:
2014 2013 Unit Unit
Units Mix % Units Mix % Increase
(Decrease) %
Change
United States 173,994 64.3% 167,016 64.1% 6,978 4.2 %
International 96,732 35.7% 93,455 35.9% 3,277 3.5
Harley-Davidson motorcycle units 270,726 100.0% 260,471 100.0% 10,255 3.9 %
Touring motorcycle units 122,481 45.2% 107,213 41.2% 15,268 14.2 %
Cruiser motorcycle units(a) 91,426 33.8% 102,950 39.5% (11,524) (11.2)
Sportster® / Street motorcycle units(b) 56,819 21.0% 50,308 19.3% 6,511 12.9
Harley-Davidson motorcycle units 270,726 100.0% 260,471 100.0% 10,255 3.9 %
(a) Category previously referred to as "Custom" motorcycle units, as used in this table, include Dyna®, Softail®, V-Rod® and
CVO models.
(b) Initial shipments of Street motorcycle units began in the first quarter of 2014.
During 2014, wholesale shipments of Harley-Davidson motorcycles were up 3.9% compared to the prior year.
International shipments as a percentage of the total were down slightly in 2014 as compared to 2013. In addition, shipments of
touring motorcycles and Sportster® / Street motorcycles as a percentage of total shipments increased in 2014 compared to the
prior year while shipments of cruiser motorcycles as a percentage of total shipments declined. The Company believes the
increase in touring motorcycle shipments, as a percentage of total shipments, was driven by continued demand for model-year
2014 Rushmore motorcycles and demand for model-year 2015 Rushmore motorcycles. Also, the shipment mix of Sportster® /
Street increased as a result of Street shipments which began in 2014 and totaled approximately 9,900 motorcycles. As expected,
retail inventory in the U.S. at the end of 2014 was approximately 2,900 units higher than at the end of 2013 largely due to the
initial dealer fill of Street models for retail.