Harley Davidson 2015 Annual Report Download - page 28

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28
(a) Data includes on-road 601+cc models. On-road 601+cc models include dual purpose models, three-wheeled motorcycles
and autocycles. Autocycles were included in the U.S. and Europe data beginning in 2014 and 2015, respectively.
Registration data for Harley-Davidson Street 500® motorcycles is not included in this table.
(b) United States industry data is derived from information provided by Motorcycle Industry Council (MIC). This third party
data is subject to revision and update.
(c) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands,
Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data
includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles
(ACEM), an independent agency. This third-party data is subject to revision and update.
Motorcycles and Related Products Segment
Motorcycle Unit Shipments
The following table includes wholesale motorcycle unit shipments for the Motorcycles segment:
2015 2014 Unit Unit
Units Mix % Units Mix % (Decrease)
Increase %
Change
United States 170,688 64.1% 173,994 64.3% (3,306) (1.9)%
International 95,694 35.9% 96,732 35.7% (1,038) (1.1)
Harley-Davidson motorcycle units 266,382 100.0% 270,726 100.0% (4,344) (1.6)%
Touring motorcycle units 114,768 43.1% 122,481 45.2% (7,713) (6.3)%
Cruiser motorcycle units(a) 89,207 33.5% 91,426 33.8% (2,219) (2.4)
Sportster® / Street motorcycle units(b) 62,407 23.4% 56,819 21.0% 5,588 9.8
Harley-Davidson motorcycle units 266,382 100.0% 270,726 100.0% (4,344) (1.6)%
(a) Category previously referred to as "Custom" motorcycle units, as used in this table, include Dyna®, Softail®, V-Rod® and
CVO models.
(b) Initial shipments of Street motorcycle units began during the first quarter of 2014.
During 2015, wholesale shipments of Harley-Davidson motorcycles were down 1.6% compared to the prior year.
International shipments as a percentage of the total were up slightly in 2015 as compared to 2014. In addition, shipments of
Sportster® / Street motorcycles as a percentage of total shipments increased in 2015 compared to the prior year driven by the
strong acceptance of the Street motorcycles as the Company continued its global rollout of these models in 2015. Touring
motorcycle shipments were down in 2015 following a 14.2% increase in shipments of Touring motorcycles in 2014 driven by
demand for the new Rushmore models. As the Company expected, dealer retail inventory of new Harley-Davidson motorcycles
in the U.S. at the end of 2015 was approximately 2,600 units higher than at the end of 2014, largely due to the initial dealer fill
of its new 2016 model-year motorcycles. The Company believes the U.S. year-end 2015 dealer retail inventory level is
appropriate as the Company aggressively manages supply in line with demand(1).