HSBC 2012 Annual Report Download - page 62

HSBC HOLDINGS PLC
Report of the Directors: Operating and Financial Review (continued)
Global businesses > Products and services
60
Products and services
Retail Banking and Wealth Management
RBWM serves over 54 million personal customers. We
take deposits and provide transactional banking
services to enable customers to manage their day-to-
day finances and save for the future. We selectively
offer credit facilities to assist customers in their short
or longer-term borrowing requirements; and we
provide financial advisory, broking, insurance and
investment services to help them to manage and protect
their financial futures.
We develop products designed to meet the needs
of specific customer segments, which may include a
range of different services and delivery channels.
Typically, customer offerings include:
• liability-driven services: deposits and account
services;
• asset-driven services: credit and lending, both
secured and unsecured; and
• fee-driven and other services: financial advisory,
broking, life insurance manufacturing and asset
management.
We deliver services through four principal channels: branches,
self-service terminals, telephone service centres and digital
(internet and mobile). Customers can transact with the bank via
a combination of these channels, through the following offerings:
• HSBC Premier: we provide preferential banking services and
global recognition to our mass affluent customers and their
immediate families with a dedicated relationship manager,
specialist wealth advice and tailored solutions. Customers can
access emergency travel assistance, priority telephone banking
and an online ‘global view’ of their Premier accounts around
the world.
• HSBC Advance: we provide a range of preferential products
and services to simplify the banking needs of customers and
to help them manage and plan their money to achieve their
financial goals and ambitions.
• Wealth Solutions & Financial Planning: a financial
planning process designed around individual customer needs
to help our clients to protect, grow and manage their wealth
through investment and wealth insurance products
manufactured by Global Asset Management, Global Markets
and HSBC Insurance and by selected third-party providers.
• Basic Banking: we increasingly provide globally
standardised but locally delivered, reliable, easy to understand,
good-value banking products and services using global
product platforms and globally set service standards.
Commercial Banking
We segment our CMB business into Corporate, to
serve both corporate and mid-market companies with
more sophisticated financial needs, and Business
Banking, to serve SMEs, enabling differentiated
coverage of our target customers. This allows us to
provide continuous support to companies as they grow
both domestically and internationally, and ensures a
clear focus on internationally aspirant customers.
We place particular emphasis on international
connectivity to meet the needs of our business
customers. We aim to be recognised as the leading
international trade and business bank by focusing
on faster-growing markets, repositioning towards
international business and enhancing collaboration
across the Group. This will be underpinned by
reducing complexity and operational risk and driving
efficiency gains through adopting a global operating
model.
• Credit and Lending:we offer a broad range of domestic and
cross-border financing, including overdrafts, corporate cards,
term loans and syndicated, leveraged, acquisition and project
finance. Asset finance is also offered in selected countries.
• International trade and receivables finance: we provide
the services and finance our clients need throughout the trade
cycle including; letters of credit, collections, guarantees;
receivables finance; supply chain solutions; commodity and
structured finance; and risk distribution. HSBC is supporting
the development of renminbi as a trade currency, with
renminbi capabilities in more than 50 markets.
• Payments and Cash Management: we are a leading
provider of domestic and cross-border payments, collections,
liquidity management and account services offering local,
regional and global solutions delivered via e-enabled platforms
designed to address the current and future needs of our clients.
• Insurance and Investments: we offer business and
financial protection, trade insurance, employee benefits,
corporate wealth management and a variety of other
commercial risk insurance products in selected countries.
• GB&M: our CMB franchise represents a key client base for
GB&M products and services, including foreign exchange and
interest rate products, together with capital raising on debt and
equity markets and advisory services.