BT 2015 Annual Report Download - page 7

5
Overview
The Strategic Report
Purpose and strategy Delivering our strategy 0ur lines of business Group performance Governance Financial statements Additional information
Our goal and strategy
ur oal is to deliver sustainable profitable revenue rowth.
he three pillars of our strate will help us achieve this oal deliverin
superior custoer service transforin our costs and investin for
rowth. he better our custoer service the ore we will sell and the
less tie and one we need to spend puttin thins riht. nd the
better we anae our costs thebetter value for one we can oer our
custoers and the ore wecan invest in ivin custoers what the
need toda and toorrow.
e are investin in five strateic rowth areas fibre  and content
obilit and future voice services UK business arets and supportin
leadin lobal copanies.  investin in these areas we ai to
broaden and deepen our relationships with consuers businesses and
public sector clients increasin our relevance to the as arets and
technoloies evolve.
reviousl we had to depend on cost transforation to row our cash
ow. n the ears ahead revenue rowth toether with continued
transforation of our costs will provide a powerful platfor for lon-
ter and sustainable cash ow rowth. his will create value for our
shareholders as well as for our other staeholders.
Our business model
ur business odel creates value for shareholders
b deliverin for custoers societ and our people.
ur people technolo networs and financial strenth are e to our
business. e invest to build and aintain counications networs in
the UK and overseas. e develop products and services that run over
those networs  these are our e outputs and then we sell the on
asubscription basis to consuers businesses and thepublicsector.
 sellin services we are able to ae a return on our networ
investents. ut the outcoes of our business are ore than ust
financial. hat we do atters. e ae connections create new
possibilities and deliver value to individuals failies businesses
overnents counities and societ in eneral. nd we contribute
directl to the health of the UK b providin obs and pain ta.
e ae sure we sta in tune with aret and copetitive trends
sothat we ae the riht investents and create products and services
that custoers want to bu. ein able to anticipate and respond
to chanes in our environent aes for a eible and sustainable
business odel. e see ore and ore deand for our services
becausethe pla such an interal role in odern life. o we are
confident thatwe will be able to deliver value toda and in the future.
Find out more
Our business model inputs
on page
28
Our business model outputs
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28
Our Governance
on page
93
Our Risks
on page
41
Governance
Risks
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customer service
Broaden and deepen our customer relationships
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To use the power of communications to make a better world
A healthy organisation
Fibre
Customer
e are
here for our
customers
TV and
content
Team
e help
each other
achieveore
UK business
markets
Change
e all ae
chane
happen
Mobility
DQGIXWXUH{
voice
Honesty
e are honest
andrespectful
Leading
global
companies
Pride
e are proud
to ae a
dierence
Invest for
growth
Transform
our costs
Our strategy
Our culture
Our values
Our goal
Our purpose
External environment
Outputs &
Outcomes
Inputs Value creation