BT 2015 Annual Report Download - page 67

65
Overview
The Strategic Report
Purpose and strategy Delivering our strategy 0ur lines of business
Group performance Governance Financial statements Additional information
 obile
 obile oers -onl plans to UK consuers. none who lives in
ahoe with  roadband can et the best price on  obile.
ustoers can choose fro one of three plans with dierent
cobinations of data and inutes to suit their needs. ith custoers
able to tae up to five s per account  obile is a convenient
option for failies wantin to consolidate their obile services with
oneprovider and to add attractivel priced  services.
ll our obile plans coe with  unliited tets and unliited access
to  i-fi hotspots in the UK and to the  port app at no etra cost.
ustoers can use the  obile app to onitor their account.
obile is a e strateic focus for us and we will continue to build our
obile oerin in the coin ears.
FA Premier League football broadcast rights
he auction for the 011 to 0119 FA reier eaue broadcast
rihts too place in ebruar 01.
e were ver pleased with the rihts that we won. e will be showin
 reier eaue atches in each season four ore than we
currentlshow.
he new rihts will see  port show a live aturda evenin ae
alost ever reier eaue weeend. his will allow us to build on our
current aturda prorain and appeal to an even larer audience
havin secured the prie evenin  viewin slot.
hese new reier eaue aes will be added to the 0 eclusive live
atches fro the U hapions eaue and U uropa eaue
that  port will show fro both tournaents for three seasons
startin in the suer of 01. e also have live rihts to the  up
for the net three ears.
 port currentl shows around 0 live atches each season featurin
reier eaue clubs. e epect this to ore than double to around
11 fro the 011 season onwards when all copetitions featurin
reier eaue clubs are taen into account.
Performance in the year
ur revenue rew  reectin the rowth in our broadband and 
port custoer bases while  increased . e rew our share
of the  and fibre broadband aret for the sith ear in a row and
we have added the ost broadband custoers of an operator for si
uarters runnin. e are deliverin on our coitent to iprove
custoer service and continue to invest in this area.
Key facts:
39% of our retail broadband
EDVHRQVXSHUIDVWƬEUH
1.9% improvement in Right
First Time
RI'6/DQGƬEUH
broadband market net
additions
BT Sport viewing up 15%
Broadband
e are the UKs larest broadband provider.  roadband our
 service is delivered over copper lines.  nfinit our superfast
broadband service uses fibre to deliver enhanced speed and
perforance.
o suit our custoers diverse needs and interests we oer a rane of
broadband options with dierent usae liits and speeds. hese are
usuall bundled with fied-voice call plans and tpicall coe with free
or discounted add-ons lie
 BT Sport providin preiu sports content
 %7:LƬ oerin free and unliited access to ore than  wi-fi
hotspots in the UK and  abroad
 BT Cloud providin secure online storae and on-the-o access to
data and photos and
 %7)DPLO\3URWHFWLRQ%71HW3URWHFW3OXVDQG%73DUHQWDO
Controls to help eep our custoers and their failies safe online.
n uust 01 we introduced a broadband pacae specificall for 
asic custoers providin the with low-cost internet access.

ur  business consists of our  service   and our live sports
channels  port.
 
  is available eclusivel to our broadband custoers. t brins
toether free-to-air channels etra paid-for channels  port eti
catch-up content and on-deand  shows and ovies. ustoers
with   can watch standard definition  and hih definition 
channels. he can also use the prorae uide to scroll bac seven
das for eas access to catch-up  fro  ilaer  laer ll 
forerl o and eand .
ustoers can choose fro the followin   viewin pacs
 TV Starter. his is our entr-level oerin. ith our ouiew bo
custoers can pause and rewind live  and receive up to 0 reeview
 and radio channels.
 TV Essential. his provides everthin that coes with  tarter
butwith our ouiew bo instead which can record up to 00 hours
of live .
 TV Entertainment. his is ade up of  ssential plus 0 etra
channels not available on reeview such as oed entral iscover
and old. t is onl available to  nfinit custoers.
  custoers can add etra channel pacs such as Kids tra which
also includes on-deand content  port  ports 1 and  and 
ovies. e also oer on-deand onl content includin eti uron
oe inea usic and Kids. ustoers can also rent or bu other
 shows and fils.
 port
ur live sports channels  port 1  port  and  are available
in both  and .  port is broadcast on   the  port app
thebtsport.co website and the  iital atellite latfor. he
channels are also available throuh wholesale areeents to irin
edia custoers and in the epublic of reland with etanta.
 port is free for custoers who renew or tae out a new 
broadband contract. ustoers who are out of contract can et the
channels for half price.   custoers without  broadband can
subscribe to the  or  channels for full price.