BT 2015 Annual Report Download - page 32

30 BT Group plc
Annual Report 2015
How we create value
eliverin a superior custoer service transforin our costs and
investin for rowth in our five strateic areas are central to both our
strate and business odel. he are e business activities. etter
custoer service eans that we spend less tie and one puttin
thins riht. hese cost savins cobined with savins fro worin
ore ecientl and the cash that we enerate fro sales ean we
caninvest in the future of our business.
ur abilit to deliver our strate is as uch about how we do thins as
what we do. hat is wh bein a health oranisation see pae1 and
livin our corporate values below are so iportant to us. urvalues
reect how we wor toether in  to create a health hih-perforin
business. nd that is wh our people are e to the success of
ourbusiness.
Our sustainable business model
ounications arets are ver copetitive particularl in the
UK. here are both opportunities and riss. e ae sure we sta in
tune with aret and copetitive trends throuh teas dedicated
to insiht. nd we undertae an annual aterialit review to
understand the societal and environental issues that are iportant
toourstaeholders.
ur nterprise is anaeent fraewor see pae 1 helps us
identif and itiate the challenes and riss we face. nd we use
overnance coittees to ae sure we ae the riht investents
and deliver products and services that custoers want to bu. e see
ore and ore deand for our products and services because the pla
such an interal role in odern life.
ein able to anticipate and respond to chanes in our environent
aes for a eible and sustainable business odel. nd b continuin
to reinvest in the business we are confident that we will be able to
deliver value both toda and in the future.
Financial strength
e have the financial strenth to ae bold decisions
andto invest in the thins that set us apart.
ur oal is to deliver sustainable profitable revenue rowth. oether
with further transforation of our costs we ai to row our 
and cash ow over the lon ter.
e have a prudent financial polic that overns how we use the cash
weenerate.
e want to continue to invest in the future of our business and in
particular in our five strateic rowth areas see pae .
t the sae tie as investin in these areas we intend to reduce our
net debt over the ediu ter and are taretin a aa1 credit
ratin. e have a stron balance sheet toda but we want to ae
itstroner.
e will also continue to support the pension fund and to do so in
a responsible wa. nd we will pa proressive dividends to our
shareholders.
e ai to balance the interests of all staeholders.
e have suarised our financial polic below
'HOLYHUVXVWDLQDEOHSURƬWDEOHUHYHQXHJURZWK
Grow EBITDA
*URZIUHHFDVKƮRZ
Invest in
business
Reduce
QHW{GHEW
Support
pension fund
Pay
progressive
dividends
e believe that this approach provides us with the financial eibilit
to ae lon-ter investents in the best interests of the copan
andalso in the best interests of counities where we operate.
t is this approach that eans we can invest over bn to help tae fibre
broadband to 90 of the UK. nd our financial strenth eans we
can o even further. e will wor with overnent to help tae fibre
broadband to 9 of the countr. nd with the riht investent and
reulator environent we will invest in ultrafast broadband to deliver
up to 00bps to ost of the UK within a decade with 1bps available
to those who want even faster speeds.
ur financial strenth has also underpinned the investents we have
ade in  port both this ear and last and which we will continue to
ae in the ears ahead. nd it eant that in ebruar 01 we could
announce the proposed acuisition of  the leadin obile networ
operator in the UK.
t also eans we can support the business in other was. or eaple
b ain sure we continue to innovate and sta at the forefront
of a rapidl-chanin industr. nd b investin in the trainin
developent and support we ive to our people as we describe below.
Our people
ver da our people touch the lives of illions providin
services that help our custoers et the ost out of their
wor and personal lives. e invest in our people so the
can succeed and contribute eectivel to our business.
Believing in what we do
 clear purpose uides everones contribution in .  brinin
toether the best networs technolo and products and services
for our custoers we use the power of counications to ae a
betterworld.
ivin up to our values in everthin we do will help build the ind of
business our people are proud to be part of. ur values are
Team
e help each
other achieve
more
Honesty
e are
honest and
respectful
Customer
e are here
for our
customers
Pride
e are proud
to ae a
dierence
Change
e all
ae chane
happen