BT 2015 Annual Report Download - page 37

35
Overview
The Strategic Report
Purpose and strategy Delivering our strategy
0ur lines of business Group performance Governance Financial statements Additional information
ur 00 abitions are now
elp enerate ore than 1bn for ood
causes usin our people their sills and
our technolo whilst inspirin two-thirds
ofourpeople to volunteer.
elp 10 people overcoe social
disadvantae throuh the benefits our
products and services can brin.
nable custoers to reduce their carbon
eissions b at least three ties the
end-to-end carbon ipact of our business.
9
out10
of
1bn
10m

reatin a connected societ
iital inclusion is a e part of brinin our purpose to life. e are
helpin people on low incoes with disabilities or who are elderl
toet online. n eaple of this is  asic a product created
specificall for a low incoe roup. his low-cost product cobined
with our diital sills prorae et  oether helps those
individuals to ae the ost of bein online.
e share the increasin public concern about protectin children online.
hrouh he iht lic nternet afet atters our partnership with
U UK we are deliverin 00 online safet worshops across the
UK with  volunteers providin parents and children with practical
advice to eep the safe online. e have also invested in tools and
resources to educate children and their failies about stain safe
whileonline.
 arental ontrols is our free networ-based filter that lets failies
control internet access. n 011 we contacted all our  roadband
custoers to raise awareness of this service.
evelopin a culture of tech literac
ncreasinl ever aspect of odern life is underpinned b technolo.
ut even thouh oun people row up surrounded b technolo
an of the do not understand the basic concepts of how it wors.
his could leave the unable to full participate in societ. e want to
help build a culture of tech literac for the nation. e want to inspire
oun people to ove fro sipl bein technolo consuers to
ebracin the role technolo can pla in their lives bein confident
with coputational thinin and aware of the wa technolo and data
underpins our social infrastructure.
or ore inforation on how we deliver both societal and business
benefits please refer to pae 90 where we have outlined our proress.
artnerships continue to be an iportant part of the wa we build our
reputation and show our support for ood causes.
 e were the foundin partner of the nternational estival for
usiness which launched in iverpool in une.  total of 00
deleates fro 9 countries attended events over the 0-da
prorae.
 e were the first coercial partner of the ritish aralpic
ssociation when it was founded in 199. o celebrate its th
anniversar we provided a rant to support rassroots disabilit sports
clubs across the UK. e continue to support ritish aralpians on
their ourne to the io 01 aralpic aes.
 e were also an ocial supporter of the nvictus aes an
international sportin event for wounded inured or sic serviceen
and woen. his was held in ondon in epteber 01 and involved
over 00 copetitors fro 1 nations.
Ingenious
n 01 we ran a prorae of events under the thee of nenious.
his included events at hih profile locations such as the  ower and
dastral ar. e launched the UKs first ational nventors a in
eceber. he event was desined to celebrate the UKs rich heritae of
invention and inspire the net eneration of creative thiners. t was also
a showcase of s lon histor of innovation.
e also becae the lead principal sponsor of the new nforation e
aller at the cience useu in ondon. he aller eplores how the
odern connected world was created throuh dierent technolo
networs such as radio and television broadcastin the web and obile
counications.
Stakeholders and relationships
ther than our people our ain staeholders are
ourcustoers counities shareholders lenders
ourpension schees suppliers overnent and
reulator authorities.
Our customers
e sell fied-voice broadband obile and  products and services to
consuers in the UK. or sall and ediu-sied enterprises as well as
larer businesses in the UK we oer fied-voice broadband obilit
networin and  services. n both the UK and loball we oer
anaed networed  services to ultinational corporations doestic
businesses and public sector oranisations.
oe of our custoers are also our copetitors. his is because we sell
wholesale products and services to other counications providers in
the UK and overseas.
ou can read about our custoers and the services we provide the in
our lines of business section fro pae .
Communities and society as a whole
he investents we ae will pla a bi part in benefittin societ
and the environent provin that it is possible to do ood and create
business value at the sae tie.
ast ear we taled about our 00 abitions in three focus areas of
creatin a connected societ supportin charities and counities
and deliverin environental benefits. his ear we have introduced
two additional areas  developin a culture of tech literac and
inclusiverowth.
Our lines of business
on page
53
Our performance against
our 2020 ambitions
92
Find out more
5melp  children to receive better teachin
in coputin sills.
9 out of 10 people in the UK will have access
fito bre-based products and services.