BT 2015 Annual Report Download - page 62

60 BT Group plc
Annual Report 2015
BT Business Solutions
e have four specialist  services businesses
Business rovidin
BT IT Services  euipent and networed  solutions
anaed and support services and
consultin services.
BT Business Direct  and counications hardware and
software includin coputin and
networin euipent sold online.
BT Expedite  services for the retail sector.
BT Tikit  products and services for leal and
accountanc firs.
  ervices was created fro the forer  iet and  nae 
which were interated into one unit and rebranded this ear. or 
usiness custoers it sells its products throuh the UK  and UK
orporate channels ainl the latter. t also sells to custoers of 
lobal ervices and  holesale.  usiness irect  pedite and
 iit have their own direct sales functions.
Markets and customers
here are . businesses in the UK with up to 1000 eploees
theain aret addressed b  usiness. his is hiher than last
ear ainl reectin rowth in the nuber of sall copanies and
sole traders. cludin sole traders an of who bu fro consuer-
focused suppliers such as  onsuer there are 1. businesses.
he tpes of services that copanies bu fro us depend on their sie
nuber of locations aturit and the industr in which the operate.
all businesses tpicall bu fied-lines obile and broadband.
arer custoers bu a broader rane of products and services fro
ourportfolio which is the widest on oer in the UK.
e have around 900000 custoers includin ore than half of
0 copanies. aor custoers include
 retailers lie at ace ith and ets at oe
 charities lie arnardos and fa
 service organisations lie lh otels and deon ineas
 ƬQDQFLDORUJDQLVDWLRQV lie nternational urrenc chane and
 educational institutions lie Universit ollee ondon.
e are focused on three ain arets fied-voice and data obilit
and  services. e epect these arets to increasinl convere over
the net few ears as technolo and custoer needs chane.
Market size and BT Business share
£bn
Mobilitya,b
Fixed-voice
and dataaAddressable IT services marketc
30%
1%
6%
0
2
4
6
8
10
BT Business Rest of market
Source: BT Business revenue and IDC custom market-sizing model.
a
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E
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c
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VDOHVRI%7%XVLQHVV,7SURGXFWVDQGVHUYLFHVWKURXJK%7*OREDO6HUYLFHVDVZHOODVRXU
direct channels.
ied-voice and data
he fied-voice and data aret for businesses with up to 1000
eploees is worth around .0bn. ur share is around 0d.
ecopete aainst ore than 00 resellers and fied networ
operators. ur ain copetitors are lternative etwors urri
olt roup ais roup K roup alal irin edia odafone
and.
Fixed-lines
here are . 011 . business lines in the UK includin
those used b both s and lare corporate businesses. oe of
these lines are provided b  lobal ervices. here are ore lines
thanindividual businesses as an custoers bu ore than one line.
he nuber of business fied-lines has one down over the last few
ears. opanies have replaced soe of the with o or obiles.
usinesses have also ade fewer calls over their fied-lines because of
the rowth in eail and other online counication such as instant
essain. all volues in the aret are 1 lower than a ear earlier.
 has a  aret share of business lines ecludin o down two
percentae points in the ear.
Broadband
he aret for broadband continues to row but ore slowl now that
ost businesses alread have it. n contrast deand for fibre broadband
is rowin stronl as custoers irate fro copper-based broadband
to benefit fro the hiher speeds.
e are the larest business broadband provider in the UK with over
a third of the aret for businesses with one or ore eploees ie
ecludin sole traders who ostl bu fro consuer providers.
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e are the leadin provider of fied networin services in the UK with
around a uarter of the aret. he overall aret continues to row
but the i within it is chanin. thernet and dedicated internet access
services are rowin ost stronl while the aret for leased lines
continues to decline.
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more than 1,000 employees in our market share calculations.