BT 2015 Annual Report Download - page 31
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29
Overview
The Strategic Report
Purpose and strategy
Delivering our strategy
0ur lines of business
Group performance
Governance
Financial statements
Additional information
Governance
Risks
'HOLYHU{VXSHULRU
customer service
Broaden and deepen our customer relationships
$JURZLQJ%7WRGHOLYHUVXVWDLQDEOHSURƬWDEOHUHYHQXHJURZWK
To use the power of communications to make a better world
A healthy organisation
Fibre
Customer
e are here for
ourcustoers
TV and
content
Team
e help
each other
achieveore
UK business
markets
Change
e all ae
chanehappen
Mobility
DQGIXWXUH{
voice
Honesty
e are honest
andrespectful
Leading
global
companies
Pride
e are proud
to ae a
dierence
Invest for
growth
Transform
our costs
External environment
Outputs
ills epertise
roducts services
nnovation
aste eissions
Outcomes
Group performance
Ks
ine of business
performance
ur brand strenth
ocietal benefits
nvironental
benefits
Outcomes
roup perforance Ks
he roups financial results and our proress aainst
ourKs deonstrate the e coercial outcoes
ofouractivities.
Read more
from page 77
ine of business perforance
ur lines of business sell our products and services and
put our strate into action.
Read more
from page 53
ur brand strenth
ur brand is a e asset. ur investents in areas
suchas port have increased its value.
Read more
on page 34
ocietal benefits
e are increasin diital inclusion and helpin people
et the ost fro bein online.urpeople and
platfors support a nuberof oodcauses.
Read more
on page 90
nvironental benefits
e provide innovative was for our custoers and
suppliers to reduce their waste and carbon eissions.
Read more
on page 90
Outputs
ills epertise
e invest in our people so that the are better
euipped to do their obs and are ore enaed.
nd we encourae the to volunteer to benefit
thecounitieswe serve.
Read more
from page 31
roducts services
ur products rane fro fied and obile telephon
and broadband services for UK households throuh to
anain the networs and counications needs of
soe of the worlds larest ultinational copanies.
Read more
from page 53
nnovation
e have a lon histor of innovation. t helps us oer
new and iproved products and services find better
was of doin thins and can enerate valuable
intellectual propert for us.
Read more
on page 34
aste eissions
ur operations produce waste and eissions but we
areworin to iniise these.
Read more
on page 40