BT 2015 Annual Report Download - page 31

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29
Overview
The Strategic Report
Purpose and strategy
Delivering our strategy
0ur lines of business
Group performance
Governance
Financial statements
Additional information
Governance
Risks
'HOLYHU{VXSHULRU
customer service
Broaden and deepen our customer relationships
$JURZLQJ%7WRGHOLYHUVXVWDLQDEOHSURƬWDEOHUHYHQXHJURZWK
To use the power of communications to make a better world
A healthy organisation
Fibre
Customer
e are here for
ourcustoers
TV and
content
Team
e help
each other
achieveore
UK business
markets
Change
e all ae
chanehappen
Mobility
DQGIXWXUH{
voice
Honesty
e are honest
andrespectful
Leading
global
companies
Pride
e are proud
to ae a
dierence
Invest for
growth
Transform
our costs
External environment
Outputs
ills  epertise
roducts services
nnovation
aste  eissions
Outcomes
Group performance
Ks
ine of business
performance
ur brand strenth
ocietal benefits
nvironental
benefits
Outcomes
roup perforance Ks
he roups financial results and our proress aainst
ourKs deonstrate the e coercial outcoes
ofouractivities.
Read more
from page 77
ine of business perforance
ur lines of business sell our products and services and
put our strate into action.
Read more
from page 53
ur brand strenth
ur brand is a e asset. ur investents in areas
suchas  port have increased its value.
Read more
on page 34
ocietal benefits
e are increasin diital inclusion and helpin people
et the ost fro bein online.urpeople and
platfors support a nuberof oodcauses.
Read more
on page 90
nvironental benefits
e provide innovative was for our custoers and
suppliers to reduce their waste and carbon eissions.
Read more
on page 90
Outputs
ills  epertise
e invest in our people so that the are better
euipped to do their obs and are ore enaed.
nd we encourae the to volunteer to benefit
thecounitieswe serve.
Read more
from page 31
roducts services
ur products rane fro fied and obile telephon
and broadband services for UK households throuh to
anain the networs and counications needs of
soe of the worlds larest ultinational copanies.
Read more
from page 53
nnovation
e have a lon histor of innovation. t helps us oer
new and iproved products and services find better
was of doin thins and can enerate valuable
intellectual propert for us.
Read more
on page 34
aste  eissions
ur operations produce waste and eissions but we
areworin to iniise these.
Read more
on page 40