BT 2015 Annual Report Download - page 23

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Overview
The Strategic Report
Purpose and strategy Delivering our strategy 0ur lines of business Group performance Governance Financial statements Additional information
Our purpose
s purpose is to use the power of counications to
ae a better world.
e are here to eet the needs of our custoers deliverin the
eperience products and services that atter to the. illions of
individuals connect throuh us to their friends and fail and have
hue aounts of inforation and entertainent at their finertips.
hesallest copanies riht throuh to ultinational corporations
use our services ever da to conduct their business and copete in
the lobal aretplace. an public services rel on our technoloies
and in the UK the telecos industr operates across our networs.
ursuccess as a business depends on deliverin value to all our
custoers enablin the to fulfil their needs and aspirations.
he connectivit we provide ever da plas an essential role in odern
societ and econoies. ur core business represents a sinificant part
ofthe social infrastructure in the places where we operate.
t is because we reconise how iportant connectivit is toda that we
also wor to etend the value we can add to counities where we
operate and to societ at lare b findin new was that our products
and services can brin social and econoic benefits. e are coitted
to usin our technoloies to respond to the cliate chane challene.
nd we enable our people to contribute their sills and eneries to ae
a positive ipact in areas of social need.
t is b creatin value for our custoers and societ that we will satisf
the needs of our shareholders  and deliver sustainable profitable
revenue rowth.
Our goal
ur oal is to deliver sustainable profitable
revenue rowth.
reviousl we had to depend on cost transforation to row our cash
ows. n the ears ahead revenue rowth cobined with continued
transforation of our costs will provide a powerful platfor for lon-
ter and sustainable cash ow rowth.
e will reinvest soe of the cash we enerate bac into the business to
enable us to row over the lon ter. virtuous circle. nd we will also
use it to reward our shareholders andotherstaeholders.
Our strategy
Our strategy is founded on broadening and deepening
ourcustoer relationships.
o deliver sustainable profitable revenue rowth we need stroner
relationships with our custoers. hat eans ain sure we sta
relevant to the as arets lifestles and technoloies chane.
he three pillars of our strate help us do that deliverin superior
custoer service transforin our costs and investin for rowth.
he better our custoer service the ore we will sell and the less
tie and one we need to spend puttin thins riht. nd the
better we anae our costs the better value for one we can oer
our custoers and the ore we can invest in ivin custoers what
the need toda and toorrow. nd these principles inturn drive our
business odel see pae .
Our business
model on page
28
Find out more
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Our purpose
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