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56 BT Group plc
Annual Report 2015
his ear we launched an innovative lobal capain the rt of
onnectin to help our custoers address business challenes in areas
such as cloud obilit and securit. o iprove the wa we provide
interated solutions to our lobal custoers  ecurit and 
onferencin oved into  lobal ervices in pril 01.
nuential analst firs reconise us in the arets for lobal networ
services and counications outsourcin and professional services.
hisear we were positioned as a eader in artners 01 aic
uadrant for etwor ervices lobal for the 11th tie. e have
also been reconised as a eader in artners 01 ounications
utsourcin and rofessional ervices aic uadrant for the fifth
consecutive eara.
he arets we operate in are copetitive and we continue to face
pricin pressure. ut we see ood rowth potential in the areas where
we are investin. or eaple vu predicts unified counications
services will row at a rate of 1 a ear loball over the net three
yearsb. artner forecasts that cloud coputin services will row
loball at a rate of 1 a ear over the net three earsc. nd it epects
anaed securit services to row at a rate of 1 a ear loball over
the sae periodd.
Products and services
e deliver value to our custoers b brinin toether a broad portfolio
of products and services with industr-specific solutions and consultin
epertise. ur networ is at the core of what we provide. e have
siple product cateories oranised around what our custoers need.
heseare
Innovation from BT
Industry propositions
BT Advise
Knowlede that delivers
Service from BT
BT Assure
ecurit that atters
BT Compute
ervices that
adapt
BT One
ounications
that unif
BT Contact
elationships that row
BT Connect
etwors that thin
a Gartner, Magic Quadrant for Communications Outsourcing and Professional Services, Christine
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 onnect
ur networ services connect our custoers to their people to their own
custoers to the cloud and to the world. e oer a rane of eible
intellient and secure  thernet and internet virtual private networ
services. e deliver these in ore than 10 countries over a rane of
access technoloies includin  thernet and satellite.
BT Assure
ustoers are prioritisin securit as cber attacs becoe ore
coon and potentiall ore disruptive. e provide a rane of products
and services to help protect oranisations aainst these threats includin
firewalls web securit intrusion prevention and threat onitorin.
BT One
usinesses counicate in a nuber of dierent was  b phone
instant essain eail audio and video conferencin and
data-sharin solutions. he want these channels to be interated
and wor toether easil and reliabl. ur collaboration services help
custoers siplif their counication channels and transfor the wa
the interact with their custoers colleaues partners and suppliers.
 ontact
ur contact centre services help our custoers build stroner
relationships with their custoers. e oer a nuber of was for the
to counicate toether includin eail web chat video social edia
and the phone  either via autoated sstes or dedicated advisers.
urcloud solutions ive copanies ore control over their costs
allowin the to chane capacit in response to deand.
 opute
usinesses want reliable but eible  platfors and services for their
applications data storae and securit. e provide  services across
our networ fro  data centres around the world. ur services rane
fro traditional telehousin and colocation to the latest public private
and hbrid cloud solutions.
 dvise
e have eperts around the world who provide consultin interation
and anaed services to our custoers. he have a rane of specialiss
certifications and accreditations to ae sure our custoers et the best
out of our products and services. ur approach loos beond technolo
to create solutions that wor across all areas of an oranisation.
Industry propositions
ur innovative sector-specific solutions help our custoers overcoe
challenes uniue to their industr. or eaple our  for etail
portfolio enables retailers to enhance shoppers in-store eperience b
sendin tareted essaes to obile devices and usin intellient in-
store sinae. nd our ield orce utoation solutions provide obile
eploees such as field enineers with access to corporate applications
wherever the are.