BT 2015 Annual Report Download - page 69

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Overview
The Strategic Report
Purpose and strategy Delivering our strategy 0ur lines of business
Group performance Governance Financial statements Additional information
Financial performance
ear ended 1 arch
2015

01

01

evenue  019 
Operating costs  1 
 101  9
Depreciation and amortisation 1 19 
peratin profit 1 1 0
apital ependiture 0 211 1
peratin cash ow 1  
evenue increased  011  ainl driven b broadband and
.
roadband and  revenue was up 1 011 1 as a result
of a hiher broadband U as custoers irated fro copper to
fibre products and a full ear of  port revenue  port launched
inuust 01.
alls and lines revenue increased 1 011  decrease reectin
chanes to soe of our prices.
ther revenue increased  011 . his rowth reects
stron sales of the 00 phone our ost sophisticated nuisance call
blocin phone to date.
peratin costs were up  011 11 reectin the first full
financial ear of  port prorae rihts chares.
 increased  011 1 decrease. epreciation and
aortisation was at 011 1 down leadin to an operatin
profit increase of  011 1 decrease.
apital ependiture was down  011 1 and operatin cash
ow increased  011  decrease ainl reectin the
stroner  and last ears deposit of around 0 for the U
broadcast rihts.
Key priorities
ver the coin ear we plan to broaden and deepen our custoer
relationships b
 drivin  nfinit and   deeper into our custoer base
 increasin penetration of  obile aonst our custoers
 launchin our eclusivel live U hapions eaue coverae
onport and
 drivin iproveents in custoer service.
Transform our costs
peratin costs increased  reectin the first full financial ear of
 port prorae rihts chares.
his ear we particularl focused on
 reducin the nuber of enineer visits to install fibre broadband for
our custoers b launchin our self-install proposition
 continued eciencies across our sales service and coercial
functions and
 launchin a lower-cost   set-top bo without a ersonal ideo
ecorder .
nvest for rowth
n arch we oved bac into the consuer obile aret with the
launch of  obile usin our  areeent with .
ur proposed acuisition of  will brin toether the UKs ost
advanced  networ and ost etensive superfast broadband networ.
his will help create the UKs leadin convered counications
provider and allow us to provide a full rane of innovative
counications services to both  and  custoers.
e have continued to invest in our   platfor and content includin
 port reectin the iportance of providin hih ualit bundled
oerins that appeal to a wide custoer base. e have strenthened
our content and channel distribution deals and built new capabilities
thatean our custoers can watch in was that best suit the.
 n oveber we introduced eti on  . ustoers can subscribe
to eti directl with  and pa for it alonside their other 
products on a sinle  bill.
 e have redesined the loo and feel of our  service and
launched two new set-top boes for a ore responsive better
viewin eperience.
 e have ade it easier for our custoers to watch what the
want when the want around the hoe and on-the-o.  
custoers with  nfinit can et a second ouiew bo with an
tra o subscription. n addition fils and  shows purchased on
our set-top boes are now autoaticall available for custoers on
their sartphone tablet or  at no etra cost. nd with our new 
verwhere service custoers can watch a selection of channels on
upto two devices at the sae tie.
 n eceber we launched  ports 1 and  on ouiew addin to
our eistin oerin of  port  and urosport. n ebruar
we won rihts to show even ore  reier eaue atches as
discussed on pae .
 e also etended our deal with viva reiership ub. he top
iht of nlish club rub will be live on  port until at least the
end of the 001 season. e now have broadcast rihts for up
to 0 live atches each season startin fro 011. his is 11
atches ore per season than under our current deal.
Our FA Premier League
broadcast rights on page
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