Audi 2007 Annual Report Download - page 98

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96 DESIGN&CREATIVITYDESIGN&CREATIVITY
The essence of the moment
This successful rock musician from Canada is also known for his direct,
no-frills manner. A direct approach also characterizes his photography.
Bryan Adams will appear at the Audi Open Air concert in Ingolstadt on
July 12, 2008, featuring songs from his new album “11”.
COPY Stefan Nink
nder the spot-
light, the new
model is resplen-
dent in red. You
can almost hear
the rich roar of
the engine, but in-
stead there’s the sound of guitar chords.
A distinctive riff pervades the air. One
that everyone knows, one that reminds
everyone in the hall of something: Sum-
mertime driving with the top down, an
exchange of glances in a bar, or a sunny
day at the beach. “Wait! Isn’t that ...?”
everyone thinks, and suddenly there he
is, standing next to Rupert Stadler on
stage, clad in jeans, shirt, impish grin
with guitar, singing a wonderful
acoustic version of “Run To You,” with
its evergreen lyrics about longing, se-
duction and desire. The audience went
wild. It was September, at the Frankfurt
Motor Show (IAA). The occasion was
the world premiere of the new Audi A4,
and there was a surprise guest: None
other than Bryan Adams.
Bryan Adams? Bryan Adams. An in-
dividual with so many talents and who
has achieved so much that the only way
to describe him is with a rundown in
fast-forward.
Here goes: Canadian musician, song
writer, composer of soundtracks, author,
publisher, actor, photographer, but
above all – a superstar. His first record
contract came in 1978. He was 18 at
U
“Cars and rock music have a lot in common. You can feel the
bass riff of a good rock song deep inside, just like the roar of
a powerful engine.” Bryan Adams
Authentic: Self-portrait of
Bryan Adams. The musi-
cian and song writer is
just as successful behind
the lens as he is on stage.