Audi 2007 Annual Report Download - page 97

A woman’s accessory. Igor Panitz is a perfectionist.
For “A different view,” he directed a classic fashion
shoot, with the A3 Cabriolet seen as an “accessory.”
A specialist in still lifes, he used the car as a frame-
work, bringing the female model back into the fore-
ground. “By bringing the camera right up close, I can
set the focus on an emotional plane,” says Panitz.
“What this picture conveys is a longing for a far-away
place.” Igor Panitz also shot the cover picture for the
2007 Audi Annual Report.
THE AUDI A3 CABRIOLET*
AS SEEN BY IGOR PANITZ
Page 86
THE AUDI TT ROADSTER*
AS SEEN BY
TIMOTHY SACCENTI
Page 88
Pure projection. Timothy Saccenti uses the silver Audi
TT Roadster as an artist’s canvas. In his “other life,”
the New York photographer has directed music videos.
For “A different view,” he photographed the car in front
of a jet black set – with no photographic light in the
traditional sense of the word. The six-man crew
worked with indirect light effects and projections.
The movements are “painted” in the air by the people
who held up the light sources. “It created a kind of bal-
let,” says Saccenti. The light moves over the smooth
surface, creating an impression of speed and energy.
The second face. Gabo has an uncanny feel for the
perfect light, which has made her a respected portrait
photographer. Her aim is to find the face behind the
face, the soul of a person. So it was no surprise that
during the A5 shoot, she wasn’t content just to show
the appearance of the car, but wanted to capture the
coupé’s personality. Gabo photographed the car as if
it were a work of art. The models she commissioned
for the shoot were actors Natalia Wörner and Robert
Seeliger. “The Ligurian light made the car sparkle like
a diamond,” says Gabo.
A black and white kaleidoscope. Karl Lagerfeld is an
icon of the fashion world. With this individual interpre-
tation of the R8 sportscar, he makes a brief foray into
the world of car photography. He focuses on a kaleido-
scopic abstraction of man and machine. By working
with reflections and distorting the image, he takes
apart the overall design of the R8. The effect is rather
like looking through a kaleidoscope. Behind the wheel
is one of the most in-demand male models, US-Ameri-
can Brad Kroenig, whom the couturier has been
photographing for five years for his long-term study
“One Man Shown.”
THE AUDI R8
AS SEEN BY
KARL LAGERFELD
Page 91
THE AUDI A5
AS SEEN BY GABO
Page 90
Not just a plaything. Jan von Holleben shows the Audi
RS 6 Avant in a sandbox landscape. A natural sand
dune and two oversized sand castles act as a back-
drop. They look just as if they’d been built by children,
an impression that’s reinforced by the little molds,
shells, buckets and green shoots in the foreground.
Tricks of perspective and photographic wizardry create
the illusion of depth. The car looks as though it’s driv-
ing through a giant sandbox. The children’s obvious
joy in pretending to drive the car only heightens the
image’s dynamism.
THE AUDI RS 6 AVANT*
AS SEEN BY
JAN VON HOLLEBEN
Page 92
Freedom included. Rock star Bryan Adams has also
made a name for himself as a portrait photographer
with his shots of fellow musicians (see page 96).
Stage-managed studio shoots? Not for him. His pic-
tures are direct and candid. Bryan Adams captures the
moment, whether he’s photographing people or ob-
jects. That is why he photographed the new Audi A4,
with no frills and no technical gadgets – on an Octo-
ber day in a Cologne underpass. Freedom and desire –
Adams believes that like rock music, a car can convey
an attitude to life.
THE AUDI A4 SEDAN*
AS SEEN BY BRYAN ADAMS
Page 94
*Fuel consumption and emission figures at the end of the annual report.