Audi 2007 Annual Report Download - page 3
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1
Editorial
Mobile lifestyle
Photos: Igor Panitz (cover), Claudia Kempf, Andreas Teichmann (pages 2 and 3)
2007 was a remarkable year for Audi: We ended with out-
standing results and came a great deal closer to achieving
our ambitious strategic corporate goals.
We presented numerous attractive new models in the course
of the year: The A4 Sedan, R8, A5, TT Roadster, RS 6 Avant
and A3 Cabriolet models are exciting experts and customers
alike around the globe.
And, yet again, Audi celebrated major successes in motor-
sports: Our diesel race car, the Audi R10 TDI, achieved a
repeat win in the Le Mans 24 Hours, and we also took the
overall victory in the German Touring Car Masters (DTM).
We are pursuing our ambitious goals with passion. Because
we want to ensure Audi’s competitive edge. Through inno-
vation, a global mindset and a sense of responsibility. Our
understanding of progressiveness expresses itself in every-
thing driving the brand with the four rings. And it does so
with great success.
Once again, our 2007 Annual Report not only describes the
diversity of topics moving us here at Audi, it also offers
interesting insights and perspectives.
In this report, many renowned journalists and authors were
asked to reflect on exciting trends of now and the future.
I recommend the financial section of this Annual Report to
any of you wanting to know more about our record figures
for 2007 in sales, revenue and earnings.
I wish you a pleasant read.
Best wishes,
Rupert Stadler
Chairman of the Board of Management