Audi 2007 Annual Report Download - page 108

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Panorama
01
“The most beautiful car in the world”: The Audi R8 won in “Auto Bild.“
2007 was once again a year packed with awards for Audi.
Around 50,000 readers of the motoring magazine Auto
Bild (edition 36/2007) chose the Audi R8 as “the most
beautiful car in the world.” In November, the new Audi A4
received the “Golden Steering Wheel,” the award which
the German Sunday paper Bild am Sonntag (edition
45/2007) presents to the best new car each year. In the
reader polls run by auto motor und sport (edition 4/2007),
the A3, the A6 and the Audi Q7 all picked up the most
votes in their categories to rank as the “Best Cars of
2007.” Readers of ADACmotorwelt (edition 2/2007) also
hailed the new Audi TT, awarding it the “Golden Angel”
reserved for Germany’s most popular car. The Audi A3, A4,
A6 and R8 all topped their classes in the 2007 Auto Trophy
awarded by Auto Zeitung (edition 26/2007). Audi notched
up four successes at the “2007 Fleet Awards” (Autoflotte,
edition 5/2007): The A3, A6, A8 and Audi Q7 all won first
place in their respective categories.
Awards 2007
Audi sweeps the board
01
For the fourth consecutive
time, the German Business
Administration Institute
has awarded Audi with the
prize for the best ideas man-
agement system.
The executives’ broad scope
for decision-making and the
attractive employee incen-
tive system are the key fea-
tures of Audi’s concept of
ideas management. In 2007
alone, Audi saved 61.5 mil-
lion euros thanks to 19,000
improvements, resulting in
over six million euros being
paid out to reward the con-
tributors of the solutions.
Ideas management
Plenty of scope
02
106 DESIGN&CREATIVITY