Audi 2007 Annual Report Download - page 54

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Panorama
Audi has been sponsoring classical music festivals for
over two decades. In 2007, the company extended its
partnership with the Salzburg Festival for a further
three years. Every year, this music and theater festival
succeeds in attracting famous performers and music
lovers from all over the world.
Last year, the Schleswig-Holstein Music Festival, with
the support of Audi, offered around 150 musical
events to the international classical music scene.
Every year the spotlight falls on a different country, so
that audiences can gain a full appreciation of the mu-
sic of different nations over a period of seven weeks.
Another noted event sponsored by Audi during the
2007 classical season was the new operatic perform-
ance of Lewis Carroll’s novel “Alice in Wonderland”
and a staging of Handel’s opera “Alcina” at the Munich
Opera Festival.
Promoting culture
Music festivals and Audi
01
01
Festival performance in
Munich: “Alcina” by Handel.