Audi 2007 Annual Report Download - page 38
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36 MARKETS & MOVERS
Panorama
AUDI AG is further developing the hangar-style
architecture typical of the brand. From December 2007,
its showrooms have been taking on a new look: The
opening of the world’s first Audi terminal in Sydney,
Australia, marked the presentation of the new architec-
tural concept, which can be adapted to fit into almost any
urban context.
The terminals, usually multi-story, sport a curve carved
into the facade, story-high windows, thus creating a con-
trast between transparent surfaces on the one hand and
solid ones on the other. Audi’s terminal architecture is a
response to the limited available space and other require-
ments in large cities. Audi is aiming to build over 350 ter-
minals by 2012, guaranteeing a uniform identity for the
brand all across the world.
Corporate architecture
Urban encounter
01
01
SSeemmiinnaall:: The world’s first Audi Center in terminal style
was inaugurated in Sydney.