2K Sports 2009 Annual Report Download - page 3

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While creating world-renowned content is the
cornerstone o
f
our current business, capitalizing on
n
ew and emerging plat
f
orms is an important part o
f
o
ur
f
utur
e
. W
e
vi
e
w th
e
n
e
w m
o
ti
o
n
co
ntr
o
ll
e
rs
f
r
o
m
Microso
f
t and Sony as potential catalysts to drive
i
nnovative and engaging interactive entertainment
experiences. T
h
ese contro
ll
ers may a
l
so provi
d
e
our development teams with the ability to
f
urther
i
mmerse consumers in our content, an
d
exten
d
t
h
is
console cycle to provide additional opportunities
f
or
our cata
l
o
g
tit
l
es
.
Tra
d
itiona
l
retai
l
ers wi
ll
continue to
b
e t
h
e
p
rimar
y
distribution channel
f
or our business and
i
ndustr
y
for the foreseeable future. At the same time,
w
e are increasingl
y
offering our content through
t
hird-part
y
digital distribution platforms. Our
downloadable content is available now on Xbox LIVE
,
Pla
y
Station Network and for the PC. We also offer
our PC
g
ames throu
g
h services such as Direct2Drive
a
nd St
e
am.
O
ur
co
nt
e
nt has n
e
v
e
r b
ee
n
e
asi
e
r f
o
r
consumers to access when and where the
y
want it
.
In addition, we began to capitalize on other
emerging gaming platforms, including the iPhone.
W
e successfully introduced two of our proven
f
ranchises
,
S
id Meier’s
C
ivilizatio
n
a
n
d
G
rand Thef
t
A
ut
o
, on this plat
f
orm and will continue to explore
a
dditional opportunities with Apple, including
t
h
e
iPad
.
We’re a
l
so
b
eginning se
l
ective
l
y to
l
everage our
p
ort
f
olio in social gaming. We announced
S
i
d
Meier’s
C
ivi
l
ization Networ
k
,
our
fi
rst gaming experience
desi
g
ned
f
or Facebook. As we
f
ound with our initial
i
Phone o
ff
erin
g
s, proven brands can attract audienc-
es on new plat
f
orms based upon their existin
g
and
va
l
ue
d
re
l
ations
h
i
p
s wit
h
consumers
.
Online gaming will also be a ke
y
catal
y
st for
our expansion into Asia. Last
y
ear, we announce
d
a
p
artnership with Tencent Holdin
g
s Limited, one of
C
hina’s leadin
g
online
g
ame operators, to brin
g
our
NBA 2
K
franchise to that region. Partnering with a
K
p
roven o
p
erator will allow us to minimize our risk,
f
ocus on our core competencies and be flexible in
n
avi
g
atin
g
a new market.
O
UR
CO
MMITMENT
In addition to our unwavering commitment to
create the best port
f
olio o
f
the most innovative and
h
ighest-quality titles in our industry, we are equally
determined to improve upon our execution and
e
ffi
ciency. To that end, some o
f
our key initiatives
f
or the coming year include:
•
Focusin
g
on our
d
eve
l
opment process wit
h
out
s
acrificing our standards for creativit
y
, qualit
y
a
nd innovation
;
•
Ac
h
ieving greater consistency in meeting our
p
ro
d
uct re
l
ease
d
ates;
•
Optimizing our sports business
;
•
Evaluating our cost structure compan
y
-wide to
i
dentify additional savings opportunities;
•
Continuing to diversif
y
our portfolio, while
remainin
g
focused on select triple-A titles; an
d
•
Supp
l
ementing our core
b
usiness
b
y se
l
ective
l
y
e
n
g
a
g
in
g
in strate
g
ic opportunities in emer
g
in
g
markets and new
p
lat
f
orms.
We
b
e
l
ieve Ta
k
e-Two to
d
a
y
is a stronger
compan
y
t
h
an at an
y
time in its past. We
h
ave
alwa
y
s been a home for outstanding talent, and our
c
r
e
ativ
e
t
e
ams ar
e
n
o
w f
oc
us
e
d
o
n a m
o
r
e
div
e
rs
e
r
an
g
e of products, a
g
reater number of platforms
and additional
g
eo
g
raphical re
g
ions. We have a
p
roven track record of creatin
g
triple-A titles that
ar
e
winn
e
rs with
c
riti
c
s and
co
nsum
e
rs. And w
e
hav
e
a solid financial position.
Our management team is committed to operat-
i
ng our business pro
fi
tably in the
f
uture and we are
con
fi
dent that we have the capacity to deliver on
t
his goal.
We’d like to thank our employees
f
or their
d
e
d
ication an
d
h
ar
d
wor
k
. We a
l
so wis
h
to t
h
an
k
our shareholders
f
or their continued support and
look
f
orward to sharing our progress throughout
th
e coming year
.
Sincere
ly
,
S
trauss Z
el
n
ick
C
hairma
n
Be
n F
e
d
e
r
C
hi
ef
Ex
ec
utiv
e
Officer