Seagate 2008 Annual Report Download - page 13

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Table of Contents
Desktop Storage
Barracuda ATA/SATA Family. Our Barracuda 3.5-inch disk drive delivers storage capacities of up to 2TB at 7,200 RPM and is used in
applications such as PCs, workstations and personal external storage devices.
DiamondMax Family. Our DiamondMax 3.5-inch disk drives deliver storage capacities of up to 1TB at 7,200 RPM and are targeted at
PCs, non-traditional ATA and external storage applications.
Consumer Electronics Storage
Pipeline HD and DB35 SATA Family. We also sell some of our 3.5-inch Pipeline HD and DB35 disk drives for use mainly in DVR's.
These disk drives are optimized for leading-edge digital entertainment. DB35 ranges from 80 to 250GB and Pipeline HD ranges from 160GB to
1TB.
Pipeline Mini SATA Family. We sell our 2.5-inch, 5,400 RPM Pipeline Mini disk drives, with capacities ranging from 80GB up to
500GB, for use in low-profile DVR's, gaming consoles, home entertainment devices and small footprint media PCs.
LD25.2 Family. Our LD25.2 Series 2.5-inch disk drives deliver storage capacities of 40GB and 80GB at 5,400 RPM, a solution with
optimized capacity and size for notebook computers.
Branded Solutions
Our branded solutions business provides storage products including various home and office storage applications. We ship external backup
storage solutions under our Free Agent™ and Maxtor OneTouch™ product lines. Both of these product lines utilize our 3.5-inch and 2.5-inch
disk drives, which are available in capacities up to 2TB and 500GB, respectively.
Customers
We sell our disk drives primarily to major original equipment manufacturers (OEMs). We also sell to distributors and retailers under our
globally recognized brand names. We have longstanding relationships with many of our OEM customers, including HP, Dell, EMC,
International Business Machines Corporation ("IBM") and Lenovo.
The following table summarizes our disk drive revenue by channel and by geography:
OEM customers typically enter into master purchase agreements with us. These agreements provide for pricing, volume discounts, order
lead times, product support obligations and other terms and conditions. The term of these agreements is usually 6 to 24 months, however they are
generally cancelable for convenience by either party upon written notice. Our product support obligations generally extend substantially beyond
the term of the agreement. These master agreements typically do not commit the
11
Fiscal Years Ended
July 3,
2009
June 27,
2008
June 29,
2007
Revenues by Channel (%)
OEM
64
%
67
%
64
%
Distributors
27
%
26
%
30
%
Retailers
9
%
7
%
6
%
Revenues by Geography (%)
North America
28
%
30
%
30
%
Europe
27
%
27
%
27
%
Far East
45
%
43
%
43
%