Salesforce.com 2014 Annual Report Download - page 9

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their service and support needs. Our customers use the Service Cloud to connect their customer service
agents with customers on a multitude of devices and across every channel—phone, email, chat, self-
service web portals, social networks, online communities and directly within their own products and apps.
Marketing Cloud. The Marketing Cloud, which we also refer to as the Salesforce1 ExactTarget
Marketing Cloud, is a customer platform for one-to-one marketing and it enables companies to bring in
data from any source and deliver personalized interactions (digital marketing) to any customer across any
channel—email, mobile, social, web, or within their product. By combining our July 2013 acquisition of
ExactTarget with our existing marketing automation solutions, we have created a world-class marketing
platform that allows marketers to manage their digital marketing, including email, mobile, social, web,
marketing automation and data analytics, from a single platform. With the Salesforce1 ExactTarget
Marketing Cloud, customer data can be routed into the Sales Cloud and Service Cloud in the form of
leads, contacts and customer service cases to give companies a complete view of their customers.
Salesforce1 Platform. The Salesforce1 Platform is a cloud platform for developing customer apps.
Salesforce1 Platform is delivered as a service, enabling anyone to build business apps without the burden of
managing hardware and software. Our customers use the Salesforce1 Platform to connect all of their apps,
devices and customer data and make them available on any device. Salesforce1 Platform makes any app
social and mobile by providing built-in social networking features, such as profiles, status updates and feeds,
as well an interface that is optimized for viewing on mobile devices. With Salesforce1 Platform, developers,
independent software vendors (“ISVs”), admins, employees and customers are able to access all their
salesforce apps on any mobile device. Salesforce1 Platform gives customers the ability to create multiple
copies of their organization in separate environments for a variety of purposes, such as testing and training.
Professional Services
We offer consulting, deployment, training, implementation, integration and campaign services to our
customers to facilitate the adoption of our social and mobile cloud solutions. Our professional service engagements
can be billed on a time and materials basis or through annual contracts. We offer a number of traditional classroom
and online educational classes that address topics such as deploying, using, administering and developing on our
service. We also offer classes for our partners who deploy our service on behalf of our customers. We bill the
traditional classroom and some of the online educational classes on a per person, per class basis. There is a selection
of online educational classes available at no charge to customers that subscribe to our service.
Business Benefits of Using Our Solution
The key advantages of our solution include:
Secure, private, scalable and reliable. Our service has been designed to provide our customers with
privacy and high levels of performance, reliability and security. We have built, and continue to invest in,
a comprehensive security infrastructure, including firewalls, intrusion detection systems, and encryption
for transmissions over the Internet, which we monitor and test on a regular basis. We built and maintain a
multi-tenant application architecture that has been designed to enable our service to scale securely,
reliably and cost-effectively. Our multi-tenant application architecture maintains the integrity and
separation of customer data while still permitting all customers to use the same application functionality
simultaneously.
Rapid deployment. Our service can be deployed rapidly since our customers do not have to spend time
procuring, installing or maintaining the servers, storage, networking equipment, security products, or
other infrastructure hardware and software necessary.
Ease of integration and configuration. IT professionals are able to integrate and configure our solutions
with existing applications quickly and seamlessly. We provide a set of application programming
interfaces (“APIs”) that enable customers and independent software developers to both integrate our
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