Salesforce.com 2013 Annual Report Download - page 8

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We were incorporated in Delaware in February 1999. Our principal executive offices are located in
San Francisco, California and our principal website address is www.salesforce.com. Our office address is
The Landmark @ One Market, Suite 300, San Francisco, California 94105.
The Cloud, Social and Mobile Revolution
We believe that the convergence of cloud, social and mobile technologies is fundamentally transforming
how companies connect with their customers, employees, partners and products.
Cloud computing has changed the way enterprise business apps are developed and deployed. Organizations no
longer need to buy and maintain their own infrastructure of servers, storage and development tools in order to create
and run business apps. Instead, companies can gain access to a variety of business apps via an Internet browser or
mobile device on an as-needed basis, without the cost and complexity of managing the hardware or software in-house.
The broad shift to social networking and the use of location aware, touch-based mobile devices in our
personal lives have introduced new ways to communicate and collaborate. People now expect to have social and
mobile experiences in their professional lives – they want to communicate through “feeds” and status updates
from their phone or tablet, rather than being tethered to a desktop by their business applications. With customers,
partners and employees connected and empowered, we believe companies must transform the way they sell,
service, market and innovate.
Our Cloud Solutions
We provide enterprise cloud computing solutions. We offer social and mobile cloud apps and platform
services, as well as professional services to facilitate the adoption of our solutions. We provide solutions in each
of our four core markets: sales, customer service, marketing and cloud platforms.
Our primary service offerings are as follows:
Sales Cloud. The Sales Cloud enables companies to grow their sales pipelines, close more deals, improve sales
productivity and gain valuable business insights. Our customers use the Sales Cloud to access accurate
customer and prospect information, track leads and progress, forecast opportunities and collaborate around
closing a sale on any device. The Sales Cloud also encompasses partner relationship management functionality
(including channel management and partner portals) and real-time customer and contact information.
Service Cloud. The Service Cloud enables companies to connect with their customers and effectively
address their service and support needs. Our customers use the Service Cloud to connect their customer
service agents with customers across every channel: phone, email, chat, self-service web portals, social
networks and online communities. In addition, built-in collaboration tools enable customer service teams
to share information on how to better service customers.
Marketing Cloud. Our customers use the Marketing Cloud to listen to conversations taking place on
public social networks like Facebook, Twitter and blogs. They can also publish content to engage with
customers across these social networks, as well as to their own websites. The Marketing Cloud provides
sophisticated analytics that enable companies to better identify sales leads and customer service issues,
discover advocates, rapidly identify brand, product, or support issues and analyze content across social
networks. Relevant conversations can be routed into the Sales Cloud and Service Cloud in the form of
leads, contacts and customer service cases to give companies a complete view of their customers.
The Salesforce Platform. The Salesforce Platform provides the infrastructure and many of the services
that application developers need to build and deliver business apps. The Salesforce Platform is delivered
as a service, enabling IT departments and independent software vendors (“ISVs”) to be more efficient,
dedicating their time to building apps, rather than managing hardware and software. With the Salesforce
Platform, developers have the freedom to develop apps in many of today’s most popular programming
languages, including Java and Ruby. The Salesforce Platform makes any app social and mobile, providing
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