North Face 2004 Annual Report Download - page 9

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15
VF C O R P O R A T I O N 2004 Annual Report
A R T D E C E S A R O (L)VP, General Manager, Vassarette, VF Intimates Personal Compulsion:
Staying Number One.Method: By thinking outside of the box in both product innovation
and marketing. Outside the Box Idea: Our introduction and sponsorship of the first female
NASCAR race driver in the truck series. M I L E S B O H A N N A N Director of Marketing,
Vassarette, VF Intimates Part of the Job:Staying at the top of my game despite competitive
pressure. Top Two Qualities:Open-mindedness and tenacity. Keeping Growth on Track:
We initiated a focused direct mail piece aimed at H ispanic consumers.
“The difference
between winning
and losing is having
the right team.’’
B E R N A G O L D S T E I N Director of Merchandising, Bestform & Curvation, VF Intimates
How Berna Sees Her Job: A merchandiser is really the hub of a wheel. How Berna Thinks:
“What if” instead of business as usual. Upward Curve: Not only did we expand our
assortment for the Curvation® brand, we were also able to raise our retail price points.
R AY N A D E A U VP, General Manager, Bestform & Curvation, VF Intimates A Typical Ray Day:
Focusing on the priorities that drive growth. A Ray of Understanding: My strength is knowing
our consumer and retailer needs, and finding “white space” opportunities.