North Face 2004 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2004 North Face annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 58

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58

25
VF C O R P O R A T I O N 2004 Annual Report
JA K E R I VA S (L)Design Director, The North Face Footwear RD&D On Juggling Four Balls:
To succeed, you’ve got to strike a balance between innovation, aesthetics, function and brand
correctness. Big Shoes to Fill: Our fall 2004 bookings grew by 117%, and our spring 2005
bookings grew by 80%. J O H N N Y H A W T H O R N E Sales Director, The North Face Footwear
Most Novel Part of the Job: Teaching non-footwear people the footwear business. Why We’re
a Step Ahead: We’re providing technically superior products. Best Practices: Providing the sales
team powerful tools, then getting out of their way.
“We designed a line that gave our
sales people an edge to break into
previously untapped accounts.”
S A M R O F A I L Director, Retail Floor Space Management & Flow Replenishment Systems,
VF Services, Sales Chain Sam the Man: I identify ways to help our people grow their business
through the use of technology and business process improvements. The Point of Point-of-Sale:
We’re extending our data warehouse by adding consumer demographic information by retail
location. This will enable us to not only understand what is selling at retail, but also who is
buying it. Internet Sam: We’ve implemented a system that allows us to automate the retrieval
of data from retailer websites, which we ultimately incorporate into our sales planning tools.
“Avoid shortcuts.”