North Face 2004 Annual Report Download - page 7

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11
VF C O R P O R A T I O N 2004 Annual Report
M A R C I A W I L C O X VP/GM Men’s and Boy’s, Lee Jeans Expanding Jeans: Despite a very
difficult retail environment, we’ve seen five continuous years of growth in our men’s denim
business. How: Lee®Dungarees led the way. Lesson Learned: A great product cures many ills!
J O E B U G N I Senior Product Manager, Men’s Denim, Lee Jeans Daily Challenge: Keeping
everyone focused on the same strategy. Brightest Moment: Receiving a Lee Presidential
Award for Unstoppable Spirit. Unstoppable Praise: I admire our employees and the many
years of service they have given to this company.
“O ur key to growth is seeing
beyond short-term wins and
investing in the future.”
VI C T O R I A K E A R N S Manager, Marketing Communications, Wrangler Specialty Apparel,
VF Jeanswear What Makes Her Day: Working with an enthusiastic team that thinks outside
of traditional comfort zones. What Her Work Has Wrought: Sales of Riggs Workwear™ by Wrangler®
apparel grew 71% in 2004. J E F F I S O M Merchandise Manager, Outdoor Brands, VF Jeanswear
Brand Aid:My job is to protect and strengthen the value of our brands. Knock, Knock: We
expanded distribution from 1,100 doors to over 2,500.