North Face 2004 Annual Report Download - page 4

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5
VF C O R P O R A T I O N 2004 Annual Report 05
“By expanding our
apparel offering,
we’re able to broaden
our distribution.”
G I L L E S L AU M O N I E R VP, RD&D and Marketing, Eastpak, JanSport and Kipling Variety
is the Spice of Life: In 2004 we diversified our Eastpak®brand assortment and doubled our
sales in shoulder bags. What a Month: In June we added Kipling to our division, which
added around $40 million to sales in 2004. Next Move: In 2005 we’re launching a complete
Eastpak®branded apparel collection. It should become a major growth engine for us.
“Staying focused
on the ultimate
consumer is the
best way to
grow a brand.”
K E N B U S T A M A N T E (L)Senior Graphic Designer, Vans Apparel Greatest Strength: Being able
to manage multiple classifications within several categories while taking direction from
multiple sources and still being able to meet expectations. T O D D D A L H A U S S E R Senior
Director, Vans Apparel Show me the money: Our apparel team transformed a struggling division
into a profitable business. How: Extremely talented people in design, merchandising and
buying. By How Much: We increased our sales by 35% over 2003.