North Face 2004 Annual Report Download - page 11

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19
VF C O R P O R A T I O N 2004 Annual Report
G E O R G I A G R A N T VP, Kipling U.S.Ongoing Challenge: Developing patience. Most Refreshing
Aspect of Company: VF has fantastic communication between its departments and companies.
Best New Policy: Established a never out core program. Key to Growth:The ability to plan
12 to 18 months ahead, then execute the plan, while forging strong retail partnerships.
Kipling brand sales grew
by more than 20% within
our existing accounts.”
O ur Major League
Baseball business nearly
doubled in 2004.”
S T E V E E A VE S Major League Baseball Brand Manager, Licensed Apparel, VF Imagewear
Relationship to Management: There’s a true open-door policy from senior management thats
rare in the corporate world. Bragging Rights:Were recognized for maintaining the highest
standard of excellence in the industry, bar none.