North Face 2004 Annual Report Download - page 12

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21
VF C O R P O R A T I O N 2004 Annual Report
“Integrity in everything you do
builds successful partnerships.”
“New technology and
innovations will allow
us to trade up at
wholesale and expand
into new categories.”
S H E L L I R O A C H (L)Product Merchandise Manager, VF Intimates Intimate Relationship:
Our consumer has told us the Vanity Fair®brand has strong equity with her, and has given
us permission to build the brand into new categories. Waiting to Exhale: The fall 2005
delivery of our new Body Breathe™collection will be an important extension for the Vanity Fair®
brand. C H R I S T I N E K I T S O N Director of Product Merchandising, Vanity Fair & Lily of France,
VF Intimates The Nonstop Challenge:Developing innovative, differentiated products.
A Leg Up: Sales of our Vanity Fair®pants business grew by more than 20% in 2004.
L I Z C A H I L L (L)Director of Advertising& Public Relations, Lee Jeans Now Hear This:
I believe Lee®is the best brand and I work hard every day to let anyone and everyone know
it! Watch This: Our marketing for Lee Misses reached its target with a powerful “your own
style of sexy” message. M A R Y K E N T Lee Misses Senior Product Manager, Lee Jeans
Personal High: Being part of the group of Lee women who created the Lee National Denim
Day® event. This Year’s High: The Lee®Ultimate 5™jean was one of our most successful launches
ever. Highlights: We will be introducing ringspun denims and premium finishing techniques.