Logitech 2008 Annual Report Download - page 19

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Logitech Annual Report 08 17
Mass Market Opportunity
The digital music revolution continues to march forward. People place increasing value
on the freedom to listen to their music wherever they choose. The preferred storage
platform for digital content is the personal computer (PC), which is also where people
spend signifi cant amounts of time listening to their music. Our line of PC speakers provides
the consumer with a compelling value proposition across a broad range of price points.
We also continue to strengthen our iPod® speaker offerings, allowing people to enjoy
their music wherever they go. As one indicator of our success in providing consumers
with high-quality sound on their desk or on the go, during FY 08, our retail speaker sales
grew by 26%.
Squeezebox Technology Innovation
We are excited to see growing interest in our Squeezebox family of products. These
products allow people to listen to music stored on their PCs, or directly from the Internet,
anywhere in their homes with our easy-to-use, wireless streaming solution. Logitech’s
unique Internet service, the SqueezeNetwork, allows users with broadband Internet
access to listen to music—even when their computers are off. The ongoing penetration
of digital music, our strong product portfolio covering current and emerging product
categories, and our extensive retail shelf presence are a powerful formula for continued
success in the audio category.
Squeezebox Duet
Listen to the music you love in
any room in your home.
PureFi Anywhere
Big sound, small size. Enjoy clear
sound and maximum bass with iPod®
speakers that go where you go —around
the house or on the road.
Z Cinéma
Trying to enjoy fi lm, TV, gaming and music
on your PC? Tired of mediocre PC audio?
The Logitech Z Cinéma advanced surround
sound system accurately reproduces dialogue,
lm soundtracks, explosive gaming audio
and subtle ambient sound.
digital music