Logitech 2008 Annual Report Download - page 12

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VX Nano Mouse
The ultra-portable Logitech VX Nano
Cordless Laser Mouse for Notebooks
simplifi es life on the road. It’s always
ready for use, thanks to the world’s
smallest USB receiver.*
+50%
Growth of retail sales of Logitech’s
notebook-related products vs. FY 07
Investments in R&D
Innovations create
demand
Strong profi tability
$
Sales growth
10 Logitech Annual Report 08
*When compared with other 27 MHz USB receivers for notebook mice commercially available as of March 1, 2007
notebooks
Surging Popularity of Notebooks Yields Ongoing Opportunity
According to Gartner DataQuest, the installed base of notebook computer users grew
fi ve times faster in 2007 than the rate of growth of the desktop computer installed base.
With notebooks fast becoming the form factor of choice for both mobile and at-home use,
we anticipate that this will continue to be a signifi cant growth driver for Logitech.
Notebooks Don’t Come with Mice
Because notebook computers generally do not come with mice, full-sized keyboards
or other peripherals, there is a strong attachment opportunity for our products. Both
road warriors and at-home users benefi t from increased comfort, ease of use and
functionality when they use Logitech products with their notebooks. Our offerings
include wireless mice, webcams, notebook stands and more. With each of these
peripherals, Logitech has seized the opportunity to be a leader in innovation,
introducing new functionality to provide solutions to consumer pain points such as
navigation, rechargeability and connectivity. In Fiscal Year 2008, sales of our note-
book-related retail products increased by 50%, more than three times faster than the
rest of our portfolio, with a strong contribution from our high-end offering, the VX Nano
Cordless Laser Mouse for Notebooks.
Logitech’s scale allows us to fund research
and development (R&D) in our categories at
levels beyond the majority of our competitors.
We are committed to putting the customer
experience fi rst, believing that every good
product experience enhances the likelihood
of future purchases. The combination of in-
vesting in R&D and understanding customer
needs allows us to deliver innovative new
products, which help generate greater demand
for Logitech products. The resulting sales
growth and profi tability further fuel those
investments that enable us to continue to grow
our business.
Logitech’s Virtuous
Innovation Cycle:
Driving Our Success