Dollar Tree 2012 Annual Report Download - page 12

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O
10 Dollar Tree, Inc. 10 Dollar Tree, Inc.
Constant Change
andInnovation
More Ways
toProvideMoreValue
 toMorePeople
Our commitment to constant change
and innovation is reflected in our
Dollar Tree stores in the U.S., and in
our expansion into new geographies,
new formats and new channels.
We expanded our Canadian store
count by 41% in 2012, for a year-end total
of 140, providing Canadian customers with
broader, more exciting assortments and great
values. Long term, we believe this market can
support up to 1,000 Dollar Tree Canada stores.
Our Deals format continues to grow
and gain traction with customers. In 2012 we
opened 25 new Deals stores and ended the year
with 194 Deals stores. Not everything is a $1.00
at Deals, but everything is a value.
Dollar Tree Direct, our e-commerce
business, broadens our customer base, drives
incremental sales, expands the brand and
attracts more customers into our stores. In
2012 traffic on the site grew by 18.6%. We also
enhanced our mobile capability and increased
our social-media presence.