DHL 2009 Annual Report Download - page 98
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Increased use of
During the reporting year, we increased our use of applications to enable more
e cient procurement of goods and services. Previously, the GeT electronic ordering
system was used mainly in Germany and the and to some extent in France, Mexico,
Poland and Switzerland. Since , this system has also been in use in Denmark,
Finland, the Netherlands and Norway.
In addition, we have increased our use of eSourcing for procurement projects.
eSourcing allows all major steps in the tender procedure to be performed electroni-
cally, including bidding auctions. is makes procurement processes more e cient and
transparent for internal customers. It also makes it easier to track and analyse procure-
ment markets.
RESEARCH AND DEVELOPMENT
As a service provider, the Group does not engage in research and development
activities in the strict sense, and therefore has no signi cant expenses to report in this
connection.
BRANDS
The competitive edge
As a globally operating service company, well-managed brands are amongst the
central elements of our strategy. In hotly contested markets, our brands contribute to
the nancial success of the Group. High brand recognition and a good reputation make
us more attractive to shareholders, employees, customers and suppliers.
In the rst half of , we changed the name of the Group to Deutsche Post DHL
as part of our Strategy and following the sale of Postbank. e new name under-
scores our strategy, which involves the two pillars of mail and logistics. Over the course
of the year we repeatedly communicated our main customer promise: simplifying serv-
ices and sustainable solutions.
. Brands and business units
Deutsche Post DHL
Division
,
Brand
Brand area
Deutsche Post
Mail •
Communication
Dialogue •
Marketing
Press Services•
Philately•
Pension Service•
Global Mail•
Parcel Germany•
Express •
Global •
Forwarding
Freight•
Supply Chain•
Sub-brand Williams Lea•
Corporate strategy, page
Deutsche Post DHL Annual Report
Group Management Report
Non-fi nancial performance indicators
Brands
81