DHL 2009 Annual Report Download - page 114

Increased electronic procurement
Over the coming year, we aim to increase our use of  applications capable of mak-
ing the procurement of goods and services more e cient. Our GeT electronic procure-
ment system is to be extended to users in additional European countries. We also want
to make greater use of e-sourcing in order to increase the e ciency and transparency
of our procurement projects.
OPPORTUNITIES
Controlling processes support opportunity management
At Deutsche Post DHL, opportunity management is supported by the opportunity
and risk controlling processes we have implemented throughout the Group.  e way in
which this process is organised is illustrated in the Risk Report.
We see signi cant opportunities in continuing to develop our markets as well as in
our strategic positioning. We want to expand our services, improve our processes and
take greater advantage of internal synergies. We also want to devote more attention
to meeting the needs of our customers whilst improving our cost structure. Our idea
management programme is expected to provide additional stimulus.
Opportunities arising from market trends
In connection with our corporate strategy, we have outlined the four main factors
that in uence our business.  ese factors provide the following opportunities:
Globalisation means that the growth of the logistics industry will continue to out-
pace the growth of national economies. Since we operate all over the world, we will
have the opportunity to share in this growth, especially in rapidly growing regions such
as Asia, where we are better represented than our competition.
Outsourcing logistics services is becoming increasingly popular with companies,
which are asking for integrated solutions at every link in the supply chain. As the global
market leader in contract logistics, we are in a better position than most to bene t from
this trend.
Online communication and e-business are creating demand for the transport of
documents and goods.  is results in growth opportunities for us.
Environmental awareness on the part of customers brings opportunities for ad-
ditional, above-average growth. Our customers want to reduce their carbon emissions
permanently, which is why they are increasingly requesting energy-e cient transport
and climate-neutral products. We lead our sector in this area, having been the  rst
logistics company to o er our customers carbon-neutral mail, parcel and express prod-
ucts plus air and ocean freight transport.
Opportunities arising from our strategic market positioning
We are positioned to take advantage of all types of growth, whether global, regional,
cross-sector or industry speci c. Moreover, a key component of our corporate strategy
is our promise to o er customers services that will make their lives easier and have
lasting value.  e following Group-wide initiatives are aimed at securing our organic
growth in the coming years:
Our First Choice programme is geared towards improving our processes and
aligning our services even more closely than before to the needs of our customers.
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Deutsche Post DHL Annual Report 
Group Management Report
Further Developments and Outlook
Opportunities
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